We were given the challenge of increasing SanDisk’s engagement rate on Facebook. With a range of products appealing to a hugely diverse demographic, we were presented with the challenge of communicating these products to the different people who needed them.
Our focus was on leveraging SanDisk’s global database of influencers, localising the content, and setting up incredibly targeted ad audiences depending on the product which was being advertised. We began with in-depth qualitative research in identifying these demographics, and subsequently served relevant content to them.
Our results speak for themselves. In just 2 months, we were able to increase engagement ten-fold, drive huge amounts of traffic to SanDisk’s online channel partners, and have created a community of tech-lovers.