Thoughts by G Squared.

A collection of thoughts from the team at G Squared across digital strategy, web design , social marketing, and brand development

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7 Vital eCommerce Metrics You Should Be Measuring

Whether you’re a business in education, science, commerce, or any other field, you will always need quantifiable data, or generally ‒ metrics. Metrics are…

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Millennial Marketing: eCommerce Tips for Connecting with Millennial Shoppers

Millennials are shaping the future of online retail. They have tremendous buying power, yet are doubtful of traditional marketing strategies. This makes them the…

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How to Create a Social Media Strategy for your eCommerce Brand in 2020

For years, eCommerce businesses have leveraged their brands on the social network as a way to connect and build trust among their target market….

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Evolving Ecommerce: 14 Trends Driving Online Retail In 2020

The way consumers shop and make vital purchasing decisions online is constantly evolving. This evolution is hugely contributed by how online consumers are engaging…

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eCommerce Strategies to Adapt as COVID-19 Impacts Shopping Worldwide

We are currently faced with one of the most daunting challenges in recent history and dealing with its impact on a daily basis has…

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10 Practical Tips to Boost Your eCommerce Website Sales

The digital space has opened so many new doors for businesses to connect with their customers. With the rising demand for online shopping, eCommerce…

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