The Healthy Baker

The Healthy Baker, owned by agri-business giants Manildra Group, approached G Squared for an upgraded web strategy, design & development.

We sharpened the website’s focus on its recipes, as stickiness & bounce were issues the old website was grappling with. The website was a resounding success, praised by all stakeholders as a new direction for the brand. Key results include a reduction in the bounce rate from 43% to 0.9% and an increase in average page session time from 1.5 minutes to 4.5 minutes.

The website was built responsively using HTML5 and CSS3.

Cerrone Jewellers

We were engaged to design & build Cerrone’s first eCommerce solution, looking to sell high jewellery and engagement rings online with various complex integrations (including integrating with Resnet, a global diamond database).

We followed a strict project flow, starting from research, user journey mapping, sitemapping, wireframing and high fidelity design.

This process is shown visually below.


We were commissioned by the Credit Union Federation of Australia (now Cufa) to rebrand the organisation and roll-out across all print & digital collateral. This included a web redesign & redevelopment.

After extensive stakeholder workshops, which included engaging their Cambodian office, we introduced new brand pillars, a new tagline, colour palette and overall direction. Please see below for the result.


We won a competitive pitch to redesign & develop the online booking, locator & resource portal for phone repair heavyweights Happytel, who have over 60 stores across Australia.

We used extensive stakeholder & user research to design the journey, splitting the website into three core areas: instant quote generator, online store and resource kit (self-diagnosis).

The project was a resounding success, launching with a vast increase in quotes & enquiries captured online.


We won a competitive pitch held by the Australian Reinsurance Pool Corporation (ARPC) to engage an agency to redesign & rebuild its website.

Following two extensive stakeholder workshops, we redesigned their website architecture and user flow to move away from an arduous flow and closer to an experience that was far more intuitive. Further, we designed a user interface that flowed with stacked cards & tiles layered atop of imagery in line with contemporary design trends but also to allow key content areas to pop.

The project was a resounding success, praised by the various stakeholders initially engaged in our research.

5 Selborne

5 Selborne is a leading Sydney barristers’ chambers. We were engaged to design a bespoke, minimalist experience for its users and conduct a rebrand to convey a more contemporary look & feel.

We designed a largely centre-aligned, full-width experience with a prominent geometric pattern/image used throughout to provide texture & contrast. The website was custom built in WordPress using HTML5 & CSS3.


DentalFresh approached G Squared to create a new digital identity for the renowned practice based in Sydney.

Our approach involved better understanding the target market and the website’s core objectives. We designed a seamless transition to appointment booking, including a sticky book now widget across the website to boost conversion.

The website was built in WordPress CMS using HTML5 and CSS3.