We were engaged to launch The Crescent – a project in Homebush renowned for its high quality finishes, great position and unique architecture. CGIs highlighted the unparalleled indoor/outdoor living, while creative maintained the elegance evident throughout the project. The project was rolled out across multiple channels including print, social, display and direct.
We were briefed by Alcatel Mobile to leverage their sponsorship of Your Shot 2016. Your Shot is a DJ competition where aspiring DJs compete for the chance to tour the world and play at some of the globe’s largest music festivals.
A variety of social activations were scattered around the Your Shot events, giving young budding DJs a way to engage with the Alcatel brand in an innovative, fun way. After the event, we further engaged attendees via targeted advertising to enter their mix via a web-based application and have it judged by some of Australia’s best known artists.
The campaign was targeted at an otherwise difficult demographic to engage effectively on social. The competition saw a staggering 400 entries in the first month (entry was a 30 minute DJ mix), generating a huge amount of content and communicating with Alcatel’s key demographic in a fun and personable way.
We were responsible for the brand development and marketing for landmark development Oxley, Crows Nest. The project contained close to 100 apartments, many with unparalleled 360 degree views.
Mosaic is a boutique development in Bankstown. We were responsible for the project’s end-to-end execution, focusing on the suburb’s unique cultural mosaic.