We were tasked with building a strong community of photographers on Facebook, to push sales of the SanDisk Extreme and Extreme Pro cards, as well as a range of WD products. We engaged Extreme Team member Sean Scott, and worked with him in producing content highlighting the benefits of SanDisk & WD’s products, while showcasing Australia’s beauty through a series of photos and videos throughout 2017.
Our campaign, Around Australia with Sean Scott, has involved sending Sean to a number of destinations around Australia, equipped with a host of SanDisk products to showcase the extreme conditions the products are capable of operating in, and the vast beauty of Australia. The engagement has focused on aerial photography, with the content produced from the campaign reaching millions of people through owned, earned and paid channels.
The campaign has been picked up globally with the content produced being shared around the world. We have produced a total of four videos, with one highlighting the WD My Passport Wireless Pro below.
To leverage Alcatel’s sponsorship of Liverpool FC, we launched a 6 week social media campaign and our search for ‘Australia’s biggest Liverpool FC fanatic’. The campaign branched out to 6 weekly LFC challenges, engaging users by asking them to submit content like their best ‘Klopp impersonation’ and best ‘LFC poem’. The 6 weekly winners then faced-off, submitting their LFC Dream Team with the best line-up, chosen by Liverpool FC, awarded the grand prize of a trip to Liverpool to watch the team play.
The results were strong, with a cumulative campaign engagement of 168,753 users in Australia.
We began Crime Stoppers NSW’s web design & development revamp with a lengthy UX process. It was vital that users could submit information to the police securely, quickly, and easily, so we carried out extensive testing and discovery sessions to ensure the website’s functionality was easily accessible by all user types.
Mobile use is a huge proportion of website traffic also, so it was vital that the website’s core features integrated seamlessly across all device – including the news portal, campaign portal, and most importantly, report a crime facility.
We were briefed also to distance Crime Stoppers NSW from the police, so we introduced a burnt orange to the digital style guide. By doing so, we were able to differentiate the two brands while creating not only an aesthetic vibrancy to Crime Stoppers, but a functional, intuitive user experience also.
We were briefed by Alcatel Mobile to leverage their sponsorship of Your Shot 2016. Your Shot is a DJ competition where aspiring DJs compete for the chance to tour the world and play at some of the globe’s largest music festivals.
A variety of social activations were scattered around the Your Shot events, giving young budding DJs a way to engage with the Alcatel brand in an innovative, fun way. After the event, we further engaged attendees via targeted advertising to enter their mix via a web-based application and have it judged by some of Australia’s best known artists.
The campaign was targeted at an otherwise difficult demographic to engage effectively on social. The competition saw a staggering 400 entries in the first month (entry was a 30 minute DJ mix), generating a huge amount of content and communicating with Alcatel’s key demographic in a fun and personable way.