We were engaged by the NRL, working with our data partner Station Five, to create reactive statistcal content on the back of each of the three Origin games.
Our team worked to create innovative executions, including GIFs, Facebook Live videos and more.
We were tasked with building a strong community of photographers on Facebook, to push sales of the SanDisk Extreme and Extreme Pro cards, as well as a range of WD products. We engaged Extreme Team member Sean Scott, and worked with him in producing content highlighting the benefits of SanDisk & WD’s products, while showcasing Australia’s beauty through a series of photos and videos throughout 2017.
Our campaign, Around Australia with Sean Scott, has involved sending Sean to a number of destinations around Australia, equipped with a host of SanDisk products to showcase the extreme conditions the products are capable of operating in, and the vast beauty of Australia. The engagement has focused on aerial photography, with the content produced from the campaign reaching millions of people through owned, earned and paid channels.
The campaign has been picked up globally with the content produced being shared around the world. We have produced a total of four videos, with one highlighting the WD My Passport Wireless Pro below.
To leverage Alcatel’s sponsorship of Liverpool FC, we launched a 6 week social media campaign and our search for ‘Australia’s biggest Liverpool FC fanatic’. The campaign branched out to 6 weekly LFC challenges, engaging users by asking them to submit content like their best ‘Klopp impersonation’ and best ‘LFC poem’. The 6 weekly winners then faced-off, submitting their LFC Dream Team with the best line-up, chosen by Liverpool FC, awarded the grand prize of a trip to Liverpool to watch the team play.
The results were strong, with a cumulative campaign engagement of 168,753 users in Australia.
We were given the challenge of increasing SanDisk’s engagement rate on Facebook. With a range of products appealing to a hugely diverse demographic, we were presented with the challenge of communicating these products to the different people who needed them.
Our focus was on leveraging SanDisk’s global database of influencers, localising the content, and setting up incredibly targeted ad audiences depending on the product which was being advertised. We began with in-depth qualitative research in identifying these demographics, and subsequently served relevant content to them.