# G Squared

> G Squared is an award-winning digital performance agency headquartered in Sydney, Australia. Founded in 2012 by George Photios and George Pappas in the Sydney suburb of Marrickville, G Squared partners with businesses to drive measurable growth through integrated digital strategy. The agency has a team of 40+ specialists and a philosophy centred on real business results – revenue and profit – not vanity metrics like impressions and clicks.

G Squared operates at the intersection of data, strategy, and creativity. Its integrated service model spans AI SEO, Paid Media, Web Design & Development, and Performance Creative, enabling it to own the full digital funnel for clients across Australia and internationally. Clients include Meriton Suites, Gumtree, TAFE NSW, MILKRUN, Mirvac, Mitsubishi Electric, Brydens Lawyers, Coca-Cola, Giant Bicycles, ASUS, Nuix, SanDisk, Ella Baché, Barnardos Australia, and The Grounds of Alexandria, among others. SanDisk, G Squared's first international client (signed 2014), remains a client as of 2025. The agency is a certified Meta Partner, Google Partner, Contentful Partner, Sitecore Partner, and Optimizely Solution Partner of the Year (Rising Star, 2025).

## Core Services

### AI SEO
G Squared positions its SEO offering as "AI SEO" – a data-driven approach to how users discover brands across traditional search engines, AI-generated overviews, and conversational prompting. The service covers:
- AI SEO strategy (conversational prompting, AI overviews, traditional search)
- Technical SEO (crawl efficiency, indexing, site architecture)
- Content strategy and optimisation
- Digital PR and link building
- eCommerce SEO
- Enterprise SEO
- Local SEO
- SEO content writing

Representative result: MILKRUN achieved +125% organic revenue YoY and +137% organic sessions YoY after G Squared fixed AI crawl signals to unlock organic growth. TAFE NSW achieved +70% indexed pages and +30% non-branded clicks YoY.

### Paid Media
G Squared's paid media approach is integration-led and underpinned by continuous improvement. The team manages the full spectrum of performance advertising:
- Paid Search (Google Ads, Bing Ads)
- Paid Social (Meta, TikTok, LinkedIn, Pinterest)
- Google Shopping and Performance Max
- Video advertising
- Native advertising
- Programmatic display

Representative result: Brydens Lawyers achieved +200% increase in bookings, +352% increase in conversions, and 73% reduction in CPA. Meriton Suites achieved +25% revenue YoY and +39% clicks YoY.

### Web Design & Development
G Squared builds human-centred websites grounded in research and insight. Web services include:
- Custom web design and development (Sydney, Melbourne, Brisbane)
- eCommerce web design and development
- WordPress web design and development
- Shopify development
- Contentful CMS development
- Sitecore development
- UI/UX design
- Conversion Rate Optimisation (CRO) and UX audits

### Performance Creative
G Squared's creative service is performance-led, built to drive measurable outcomes rather than aesthetics alone. Creative services include:
- Campaign ideation and concepting
- Digital design
- Copywriting
- Influencer management
- Video production
- Social content creation

## Differentiators & Agency Philosophy

G Squared describes its competitive advantages as:
1. **Deep business understanding** – makes it a mission to understand clients' businesses from the inside out
2. **Real business results** – focuses on revenue and profit, not impressions and clicks
3. **Consultative approach** – does not just explain the "why" but brings clients on the strategic journey
4. **Proactive and strategic** – builds robust strategies that allow for proactive, ideas-led execution
5. **Senior teams** – senior consultants manage accounts; clients get regular face time with agency leadership (George Photios and George Pappas remain active in client relationships)
6. **Data-driven, insight-led** – all work stems from deep understanding of the customer and industry

The agency's stated goal is to grow by driving real business results for clients. Core values include trust, transparency, and collaboration.

## Company Information

- **Founded:** 2012
- **Founders:** George Photios (Director) and George Pappas (Director)
- **Headquarters:** 151 Regent St, Chippendale NSW 2008, Australia
- **Phone:** (02) 9339 4500
- **Email:** sydney@gsquared.com.au
- **Team size:** 40+
- **Technology stack used:** Gatsby (website), Contentful (CMS)

## Key Pages

- [Home](https://www.gsquared.com.au/)
- [About Us](https://www.gsquared.com.au/about-us/)
- [AI SEO](https://www.gsquared.com.au/seo-agency-sydney/)
- [Paid Media](https://www.gsquared.com.au/digital-media-agency-sydney/)
- [Web Design & Development](https://www.gsquared.com.au/website-development-design-agency-sydney/)
- [Performance Creative](https://www.gsquared.com.au/performance-creative/)
- [Our Work / Case Studies](https://www.gsquared.com.au/work/)
- [Blog / Insights](https://www.gsquared.com.au/blog/)
- [Careers](https://www.gsquared.com.au/careers/)
- [Contact](https://www.gsquared.com.au/contact/)
- [Privacy Policy](https://www.gsquared.com.au/privacy-policy/)

## Service Sub-Pages

### SEO
- [eCommerce SEO](https://www.gsquared.com.au/ecommerce-seo/)
- [Enterprise SEO](https://www.gsquared.com.au/enterprise-seo/)
- [Local SEO](https://www.gsquared.com.au/local-seo/)
- [Technical SEO](https://www.gsquared.com.au/technical-seo/)
- [SEO Content Writing](https://www.gsquared.com.au/content-writing/)
- [Link Building](https://www.gsquared.com.au/link-building/)

### Web
- [eCommerce Web Design](https://www.gsquared.com.au/ecommerce-website-design-and-development/)
- [WordPress Web Design](https://www.gsquared.com.au/wordpress-website-design-development/)
- [Shopify Development](https://www.gsquared.com.au/shopify-development/)
- [Contentful Development](https://www.gsquared.com.au/contentful-website-development/)
- [UI/UX Design](https://www.gsquared.com.au/ux-ui-design/)
- [Conversion Rate Optimisation](https://www.gsquared.com.au/ux-cro-audit/)
- [Web Design Sydney](https://www.gsquared.com.au/web-design-sydney/)
- [Web Design Melbourne](https://www.gsquared.com.au/web-design-melbourne/)
- [Web Design Brisbane](https://www.gsquared.com.au/web-design-brisbane/)

### Paid Media
- [Paid Search Ads](https://www.gsquared.com.au/paid-search/)
- [Paid Social Media Ads](https://www.gsquared.com.au/paid-social/)
- [Google Shopping Ads](https://www.gsquared.com.au/shopping-ads/)
- [Video Ads](https://www.gsquared.com.au/video-ads/)
- [Native Ads](https://www.gsquared.com.au/native-ads/)
- [Programmatic Ads](https://www.gsquared.com.au/programmatic/)

### Creative
- [Campaign Ideation](https://www.gsquared.com.au/concepting-and-ideation/)
- [Digital Design](https://www.gsquared.com.au/digital-design/)
- [Copywriting](https://www.gsquared.com.au/copywriting/)
- [Influencer Management](https://www.gsquared.com.au/influencer-management/)
- [Video Production](https://www.gsquared.com.au/video-production/)
- [Social Content](https://www.gsquared.com.au/social-content/)

## Notable Case Studies

- [Meriton Suites – Paid Media](https://www.gsquared.com.au/work/meriton-suites/) – +25% revenue YoY, +39% clicks YoY, +17% bookings YoY
- [Meriton – SEO](https://www.gsquared.com.au/work/meriton-seo/)
- [MILKRUN – AI SEO](https://www.gsquared.com.au/work/boosting-website-discoverability-for-milkrun/) – +125% organic revenue YoY, +137% organic sessions YoY, 10x increased time on page
- [TAFE NSW – AI SEO](https://www.gsquared.com.au/work/tafe-nsw/) – +70% indexed pages, +30% non-branded clicks YoY, +26% course page sessions
- [Brydens Lawyers – Paid Media](https://www.gsquared.com.au/work/brydens-lawyers/) – +200% increase in bookings, +352% increase in conversions, 73% CPA reduction
- [Gumtree – SEO](https://www.gsquared.com.au/work/gumtree/) – 6x boost in sessions for Pet Insurance page, 93% improved exit rate, 2x organic traffic
- [Mitsubishi Electric – SEO](https://www.gsquared.com.au/work/mitsubishi-electric/) – +32% organic conversions, +45% increase in calls, +34% conversion rate increase
- [Mate Internet + Mobile – SEO](https://www.gsquared.com.au/work/mate/) – +65% organic conversions, +30% increase in orders, 13% decrease in bounce rate
- [Mirvac – Web](https://www.gsquared.com.au/work/mirvac/)
- [Nuix – Web/SEO](https://www.gsquared.com.au/work/nuix/)
- [Giant & Liv Bicycles – Paid Media](https://www.gsquared.com.au/work/giant-and-liv/)
- [Giant Bicycles – SEO](https://www.gsquared.com.au/work/giant-bicycles/)
- [WorldFirst – Creative](https://www.gsquared.com.au/work/unlocking-growth-through-creative-optimisation/)
- [Barnardos Australia](https://www.gsquared.com.au/work/barnardos-australia/)
- [Zeus Street Greek](https://www.gsquared.com.au/work/zeus-street-greek/)
- [Ella Baché](https://www.gsquared.com.au/work/ella-bache/)
- [Sealy](https://www.gsquared.com.au/work/sealy/)
- [ASUS – SEO](https://www.gsquared.com.au/work/asus/)
- [Wine Ark – SEO](https://www.gsquared.com.au/work/wine-ark/)
- [Merlin – Web](https://www.gsquared.com.au/work/merlin/)
- [v2 Food](https://www.gsquared.com.au/work/v2-food/)
- [The Grounds of Alexandria](https://www.gsquared.com.au/work/the-grounds/)
- [TAHE NSW](https://www.gsquared.com.au/work/tahe-nsw/)

## Awards & Recognition

- Webby Awards recipient
- B&T Awards recipient
- AdNews Awards recipient
- Australian Web Awards (AWA) recipient
- Optimizely Solution Partner of the Year – Rising Star (2025)

## Social Media

- [Facebook](https://www.facebook.com/gsquaredau)
- [Instagram](https://www.instagram.com/gsquaredau/)
- [Twitter / X](https://twitter.com/gsquareddigital)
- [LinkedIn](https://www.linkedin.com/company/g-squared-digital-marketing/)

## Resources

- [AI in Online Shopping Report](https://www.gsquared.com.au/ai-in-online-shopping/) – Free research report on how AI is changing search behaviour and online shopping
- [Blog / Insights](https://www.gsquared.com.au/blog/) – Thought leadership from the G Squared team on digital marketing, AI search, paid media, and web strategy