Our Agency.


G Squared is a results-focused digital agency that creates data-driven websites, campaigns and content.

G Squared was founded in November 2012 in the Sydney suburb of Marrickville by George Photios and George Pappas. With a deep passion and extensive experience in social marketing & web design, the agency’s launch saw it specialising in these two areas. However, our service offering expanded with the growing needs of our clients, and we rapidly transformed into a full-service digital agency.

Today, we focus on utilising the right digital channels to achieve outstanding results for our clients. We let the data shape the strategy, conducting extensive research around your brand and audience to ensure our work generates real business results. We are driven by your core business objectives, and track the user journey from initial contact through to acquisition, continually improving our work to achieving ongoing results.

Most importantly, we truly believe in transparency and honesty; this is instilled in the agency’s core values. Paramount to driving this is a team who shares this belief.

We’re not just an agency - we’re digital innovators

Our awards

APAC Search AwardsSilver Award, Best Integrated Campaign2021
B&T AwardsFinalist, Best Digital Services2020
AMI Marketing Excellence AwardsWinner, Product/Service Revitalisation (NSW)2020
Australian Web AwardsWinner, Med/Large Business2020
AC&E/AMY AwardsFinalist x 62019
AMI Marketing Excellence AwardsWinner (NSW), Customer Retention2019
Australian Web AwardsWinner, eCommerce Website of the Year2019
AdNews AwardsWinner, Digital Transformation2019
Telstra Business AwardsFinalist, New South Wales2018
AMY AwardsFinalist, Customer Engagement Website (Product)2018
International Design AwardsHonourable Mention, Website/Multimedia2018
B&T AwardsFinalist, Best Use of Real Time Marketing2017

Get in touch.

Please use the form to brief us on your project. A member of our team will be in touch within 24 hours. If you prefer, give us a ring on (02) 9339 4500.

Brands we've worked with

australian government logo
crime stoppers logo
monash university logo
bunnings warehouse logo
western digital
barnardos australia