Our process as a performance marketing agency begins with a thorough understanding of your business, from the eyes of your consumers. We look to identify the core selling points, the biggest benefits, and really understand how your business works; what challenges it solves, how it solves them, and who it solves them for. From there, we build out a digital funnel, channeling users from awareness through to conversion, with an eye on achieving real business results throughout the process.
We identify the digital channels which will have the greatest impact, with capabilities across search, social, video, programmatic and affiliate. As your performance agency, we also seek out and report on undiscovered avenues in which we can best promote your offerings in a lucrative manner.
We have achieved some of the industry’s leading results via social ads campaigns. Being a Facebook Independent Agency Partner, our team is trained and accredited by Facebook themselves, have access to unparalleled insights and research and are invited to beta test new products and services.
Our experience extends beyond Facebook, with our team having worked with all of Australia’s major social networks, particularly Twitter, LinkedIn, Snapchat and Instagram. We work closely with qualified social influencers to develop bespoke social strategies that are continuously measured and optimised for best performing results
We work across both Google & Bing ads to achieve objectives across a range of industries. Typically used to target users with high intent, search ads are an incredibly valuable way to not just generate leads, but to gain data about your core demographic and their browsing behaviour.
Google AdWords works alongside Google Shopping for online retailers, allowing your products to get in front of users before they click into your site. We’ll optimise your campaigns to ensure the right products are shown to the right users, meaning you’re able to drive a lower CPA and stronger ROI.
Video & Display
Rich content deserves strong placements, and our media team specialise in targeting video content to the right users. We’ll optimise campaigns across channels, devices, and users to ensure not only video views, but click throughs and acquisitions are high.
Our display team runs campaigns across a number of channels including Google Display Network, DoubleClick, AdRoll, and direct to a number of publishers depending on your target market and objective. We’re able to run effective campaigns across each of these networks either prospecting for new users, or engaging existing visitors through effective retargeting campaigns.
With any media campaign we run, reporting is of paramount importance. We are a fully transparent digital performance agency, meaning we pass our rebates on to our clients, and report on actual media spend. Additionally, our reports focus on your core metrics, not vanity metrics. We don’t clutter reports with irrelevant information and results, and focus on the core metrics we identified with you when commencing your campaign.
Our digital performance reports have been created to be understood by business owners, executives, digital marketing managers and marketing managers.