Research & Insights
Our property campaigns focus strongly on the core buyer demographic and how to best target them. With such a wide variety of target user groups, it’s important campaigns are communicated in a way which resonates well with the target market, and engages them from initial contact through to purchase.
The brand is arguably the most important element of any property campaign. It needs to be identifiable and relatable, and communicate the core offering before any other contact is made with the project.
We commence each campaign with a full briefing, where we cover the core selling points, target market, and competing projects. From there, we’ll develop a brand which engages the core buyer segment across multiple channels and platforms.
A strong digital execution is perhaps the most undervalued factor in any property campaign. With the vast majority of leads being driven by digital platforms, it’s important your project has a strong presence across its ads, social channels and website.
Our digital foundations and processes mean we treat the digital components of your project with utmost importance, following our rigorous web design and development process, all the way through to an engaging social content campaign, and proactive community management and brand listening.
Selling a physical product, it’s important the physical aspects of the marketing campaign are top-notch. Brochures need to reflect the core elements of the brand, and remain a keepsake for the project not just prior to purchase, but all the way through construction. It generates word of mouth, and allows your strongest advocates, your buyers, to communicate the project’s benefits to their circles.
The display suite is also a critical component of any project. We manage the entire display suite process, from the initial layout through to the design and production of sales collateral and interior styling. We also partner with a number of printers and installers to ensure the sales suite comes to life, and gives your agents the best possible opportunity when speaking to potential buyers.
Our dedicated media team work across multiple digital platforms to put together a customised media schedule driven towards sales. No project is the same, so we will build out a fully customised sales funnel, looking to nurture users all the way through the sales process to conversion. Additionally, our campaigns are continually optimised to ensure we are generating the lowest possible cost per lead at all times, constantly communicating with your sales team and receiving feedback on the quality of those leads.
Unlike other media agencies, we report directly on your cost per acquisition, giving you a solid forecast as to the volume of sales enquiries received. Through our fully transparent reporting, we are able to identify the strongest platforms and ads, meaning less effective spend is able to be eliminated and the focus put on high performing channels.