Underpinning our social strategy is thorough research on your brand, and the context surrounding it. Initially, we develop audience personas and include social channels each persona is most active on, and their general behaviour on such channels. In addition, we delve deep into the existing data to understand current pain points, strategy shortcomings and key issues to ensure we see KPI uplift when our new strategy is launched.
We develop overall Content Pillars which have attached them a particular KPI or objective, and often audience persona(s) the pillar is looking to target. This pillar mix is generally developed to assist in ongoing content planning & production and allows the strategy to have a sharpened focus. Importantly, the pillar mix is not ‘set & forget’ – we adjust, add or remove pillars regularly to ensure the solution is both proactive and reactive to audience needs.
Our content service includes both ideation & production, with our capabilities including static content, GIFs, animations, short & long videos and infographics.
We have a 24/7 Community Management service, dubbed ‘The Burrow’. Our team of over 20 community managers is trained across multiple social platforms, having dealt with simply customer service enquiries through to social media crises. Our team is trusted by some of the world’s leading brands.
We believe that community management is a vital part of your content strategy, and that the conversation occurring on each content piece are a unique opportunity to engage with customers in a meaningful way.
For more information on our 24/7 Community Management offering, please click here.
Collaborating with influencers isn’t as simple as seeding products to influencers to share via their social channels. A true collaboration is one that involves a bigger idea or concept that brings mutually-beneficial outcomes to both the brand and the collaborator’s audience. We develop both macro- and micro-influencer strategies to assist in amplifying your brand, product or partnership to tap into a more organic and richer form of engagement with audiences.
We also develop campaigns that meet an ad-hoc brief, and are particularly successful for product launches, sponsorship leveraging and seasonal brand promotions. We initially work together to discuss the key marketing challenge,and develop a campaign solution that addresses it. Typically we work across richer forms of media including video to bring ideas to life.
Get in touch.
Please use the form to brief us on your project. A member of our team will be in touch within 24 hours. If you prefer, give us a ring on (02) 9339 4500.