Too often brands invest money in digital advertising without a strong strategy behind it. Different outlets produce different results, and each outlet presents dozens of product types.
We will work with you to formulate a strong ads strategy, and work continuously to optimise creative, copy, and targeting to ensure awesome results.
G Squared was commissioned by Hydralyte to collaborate with creative partner Matterhorn in producing their first social media campaign off the back of their traditional campaign targeting three usage occasions – V&D, hangover & heat/travel.
We produced a three-tiered social campaign, targeting the three distinct audiences with relatable and engaging content keeping the campaign concept consistent across all executions and tailoring to push the boundaries socially.