To leverage Alcatel’s sponsorship of Liverpool FC, we launched a 6 week social media campaign and our search for ‘Australia’s biggest Liverpool FC fanatic’. The campaign branched out to 6 weekly LFC challenges, engaging users by asking them to submit content like their best ‘Klopp impersonation’ and best ‘LFC poem’. The 6 weekly winners then faced-off, submitting their LFC Dream Team with the best line-up, chosen by Liverpool FC, awarded the grand prize of a trip to Liverpool to watch the team play.

The results were strong, with a cumulative campaign engagement of 168,753 users in Australia.