Overview
increase in impressions
increase in pages/session
increase in clicks
Building an online brand for a leading retailer.
Challenge
Bathe wanted to establish an organic presence across major search engines in order to connect with their target market, increase awareness of their brand and boost leads and sales. To make this possible, they needed a targeted content strategy that would drive organic search traffic to the site and grow their conversions.
Solution
G Squared implemented an SEO strategy that targeted those who are looking for the products offered by Bathe. The first step was to research the target audience and choose keywords that they are more likely to search for. Once the keywords were chosen, we then began on-page and off-page work. We optimised existing content and published new SEO-friendly content. We also ensured that Bathe had high quality third party backlinks pointing to their site.
Results
In the last year to date, we’ve seen a 31.8% increase in organic traffic. We have also gained 27.62% more keyword rankings in Google Search. G Squared continues to maintain Bathe’s strong organic search presence.
