Overview
increase in conversions
increase in calls
decrease in cost-per-lead
Brydens Lawyers has been a pillar for compensation law for over 40 years. More competition has entered the market since which has naturally increased competition across digital channels.
Challenge
With increased competition, the challenge has been centred around increasing leads from both generic and branded search terms. We have been tasked with developing an integrated paid/organic strategy to drive results through digital channels.
Solution
We devised an integrated paid/organic search strategy structured around the key areas Brydens practises within. The campaign has grown to drive leads across the business, with a strong nurturing program focused on high quality content and efficient media buying.
We have utilised SEO, paid search, programmatic and social to drive these leads, with media spend increase 5x since we’ve been engaged; a strong indication of the results we’ve been able to drive for the client. Even through this increased investment, we have managed to continually improve cost per lead, leading to a broader campaign capturing a broader section of the market.
Results
We have seen an 18% increase in sessions and a 25% increase in calls through Google Ads alone. Through Facebook ads, conversions have increased 140% and cost per lead decreased by 54%.
Organic search continues to drive strong results, with keywords appearing in positions 1-3 increasing 4x, and organic traffic increasing a staggering 330% in 12 months.
