We were engaged to transform the Cerrone digital solution from catalogue to fully-fledged eCommerce.
We followed a strict project flow, starting from research, user journey mapping, sitemapping, wireframing and high fidelity design. We recognised project opportunities – such as a live Diamond Builder – which assisted in making the solution industry-leading. The project was so successful that internal processes have adjusted to now utilise the website as an in-store solution at point of sale, particularly the diamond builder function.
User Experience Design