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Cerrone Jewellers

Digital transformation

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The Challenge

We were engaged to transform the Cerrone digital solution from catalogue to fully-fledged eCommerce.

The Solution

We followed a strict project flow, starting from research, user journey mapping, sitemapping, wireframing and high fidelity design. We recognised project opportunities – such as a live Diamond Builder – which assisted in making the solution industry-leading. The project was so successful that internal processes have adjusted to now utilise the website as an in-store solution at point of sale, particularly the diamond builder function.

Services

UX Research

User Experience Design

Web Design

Web Development

66%

decrease in bounce rate

x4

pages per session

x2

av session duration
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