Crime Stoppers NSW

The Challenge

We began Crime Stoppers NSW’s web design & development revamp with a lengthy UX process. It was vital that users could submit information to the police securely, quickly, and easily, so we carried out extensive testing and discovery sessions to ensure the website’s functionality was easily accessible by all user types.

Mobile use is a huge proportion of website traffic also, so it was vital that the website’s core features integrated seamlessly across all device – including the news portal, campaign portal, and most importantly, report a crime facility.

The Solution

We were briefed also to distance Crime Stoppers NSW from the police, so we introduced a burnt orange to the digital style guide. By doing so, we were able to differentiate the two brands while creating not only an aesthetic vibrancy to Crime Stoppers, but a functional, intuitive user experience also.