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East End

A full-funnel campaign for a landmark development

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The Challenge

Iris Capital approached us to push their Newcastle development East End via Google and Facebook. With tightening market conditions leading to a much higher cost per sale, we were tasked with bringing down the cost per acquisition while generating a higher quality lead.

The Solution

We analysed the previous 12 months of results for the campaign and were able to decrease the cost per acquisition by 65%, while maintaining the quality of the leads. By turning our focus to Google (which was generating a much higher CPA but a much better quality lead), we were able to continually optimise the campaign to realise over 12 months of continually improving results. Our Facebook campaign still plays a role in the digital mix, but we have shifted its focus to generating awareness of the project, while Google is used to nurture high intent buyers searching for apartments.

Services

Performance Marketing

Facebook Ads Management

Content Production

65%

decrease in CPA

4%

conversion rate
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