East End

A full-funnel campaign for a landmark development

The Challenge

Iris Capital approached us to push their Newcastle development East End via Google and Facebook. With tightening market conditions leading to a much higher cost per sale, we were tasked with bringing down the cost per acquisition while generating a higher quality lead.

The Solution

We analysed the previous 12 months of results for the campaign and were able to decrease the cost per acquisition by 65%, while maintaining the quality of the leads. By turning our focus to Google (which was generating a much higher CPA but a much better quality lead), we were able to continually optimise the campaign to realise over 12 months of continually improving results. Our Facebook campaign still plays a role in the digital mix, but we have shifted its focus to generating awareness of the project, while Google is used to nurture high intent buyers searching for apartments.