Overview
52%
increase in monthly visitors
101%
increase in search visibility
105%
increase in conversions
Creating inspiring travel content to target key traveler need states.
Challenge
Deliver a data driven SEO strategy to drive high-intent traffic to site, increase organic visibility, and visitation for all destinations in the Eurobodalla Shire region.
Solution
Strategically optimised key pages to increase rankings of high-volume, destination-specific keywords which were already on page 2 to gain rankings right away. Then creating new content relating to highly searched keywords to gain rankings in the longer time. This optimised and new content was created with the audience front of mind, not just search engines, which meant we were also able to significantly increase conversions.
