We were briefed by Alcatel Mobile to leverage their sponsorship of Your Shot 2016. Your Shot is a DJ competition where aspiring DJs compete for the chance to tour the world and play at some of the globe’s largest music festivals.
A variety of social activations were scattered around the Your Shot events, giving young budding DJs a way to engage with the Alcatel brand in an innovative, fun way. After the event, we further engaged attendees via targeted advertising to enter their mix via a web-based application and have it judged by some of Australia’s best known artists.
The campaign was targeted at an otherwise difficult demographic to engage effectively on social. The competition saw a staggering 400 entries in the first month (entry was a 30 minute DJ mix), generating a huge amount of content and communicating with Alcatel’s key demographic in a fun and personable way.