SEO vs Google Ads: Which is Better for Your Business?
In the digital age, the battle for visibility on search engines is fierce. Understanding the nuances of SEO (search engine optimisation) and Google Ads (formerly Google AdWords) is crucial for any marketing strategy. SEO employs the power of organic search results to bring relevant, valuable traffic to your website, laying a foundation for a sustained online presence. Google Ads accelerates this process, using search ads and Google PPC (pay-per-click) ads to target relevant keywords and display your message on search results and relevant websites.
14 March, 2024
Chloe Baird
7min read