SanDisk Australia

Engaging and leveraging photographers to drive awareness of the SanDisk Extreme Pro Portable SSD

5k+

clicks

1.43%

CTR

17%

view-through rate

Challenge

SanDisk wanted us to raise awareness of their new flagship portable SSD and convince consumers that quickly and easily backing up was an essential part of any photographer’s workflow.

Solution

We identified a key pain point shared by the target audience and engaged influential photographers on Instagram to create a series of video content. We carefully researched and hand-picked each influencer based on their profile’s engagement and style of content so that it would resonate more with SanDisk’s following.

Our strategy to present data corruption as as cause for concern right at the beginning of the video activated immediate demand, and highly engaging visuals with a clear focus on the product presented an easy choice for any photographer’s next purchase: the SSD.