Human-centred design for Australia’s biggest car wash brand

26%

revenue increase

22%

online booking increase

8%

reduction in bounce rate

Challenge

Star Car Wash had built a successful Australia-wide business, growing to be the nation’s largest car wash operator. The challenge? Their digital solution needed to keep up with the pace. Enter G Squared, working collaboratively with their marketing agency Optimill.

Solution

We ran a collaborative initial workshop, which helped us group together priority user personas and look to match the user’s objectives with custom journey funnels. This included revamping the online booking and gift voucher portals, which now work seamlessly with the marketing site and provide the user with a consistent and simple user experience.

We also revamped the overall UI, looking to position Star as a premium offering in the market by utilising rich media, animations and custom UI elements including diamond edges and bespoke iconography.

Services

UX Research

User Experience Design

UX Writing

User Interface Design

WordPress Development

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