The Healthy Baker

Increasing brand & product engagement


The Challenge

The Healthy Baker, owned by agri-business giants Manildra Group, approached G Squared for an upgraded web strategy, design & development.

The Solution

We sharpened the website’s focus on its recipes, as stickiness & bounce were issues the old website was grappling with. The website was a huge success, praised by all stakeholders as a new direction for the brand. Key results include a reduction in the bounce rate from 83% to 0.9% and an increase in average pages per session from 1.5 to 4.5.

The website was built responsively using HTML5 and CSS3.


UX Research

User Experience Design

User Interface Design

Web Development


decrease in bounce rate


increase in session time


pages per session
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