Launching a new DTC/eCom platform for a renowned Aussie brand
Wattyl Paint engaged us to transform their online experience, which included the design & build of a new DTC/eCommerce portal to better engage & meet the needs of their homeowner audience.
We designed & built a bespoke eCommerce solution using WordPress & WooCommerce to bring to life Wattyl’s vision: to better cater to the homeowner/DIY audience by providing seamless journeys to meet each diverse need.
These were split across:
Shop by colour: a user can view colour collections and shop the paint, a colour sample or the colour swatch;
Shop by product: a user can purchase a range of accessories or shop interior/exterior paint buckets direct;
Shop by inspo: a user can journey via a masonry grid of inspiration curated by Wattyl’s colour experts;
Shop by consultation: a user can book an online consultation and have a virtual session with a Colour Consultant.
UX Research & Persona Profiling
User Experience Design
User Interface Design
Custom API Integration