GET IN TOUCH
Date of Request
General Overview of the Project
What's the big picture (overall project description)
What are your company values to be conveyed?
Where do you and where would you like to sit in the market?
Does your brand have a particular tone of voice?
Does your brand have a particular key message or tagline?
If we are not already aware, please outline the specifics of current brand (what works and what doesn't):
Overall Project Objectives and Goals
What or who is the target market/audience and why is your product/service compelling to them?
What is the most important idea/s to come through in the creative?
What is the most important action you’d like users to make on the website (e.g. enquiry)?
What creative have you seen that you think fits your brand and message, what don't you like?
Please outline any Info about the market we should know about (insights and so forth)
Other specifics we should know surrounding the project objectives and goals:
What key content topics must be displayed on home page?
What parts of your current website do you like?
What parts of your current website do you dislike?
Please list the three most important elements of the website:
Company style guide
Marketing collateral; currently used
Site map (if prepared)
Web content (if prepared)