We manage B Braun Vetcare’s SEO and content. Being quite technical in nature, we have worked closely with the client to establish an appropriate tone of voice and level of education for a technical audience. These challenges have been overcome and we’ve been able to drive strong results across organic search, forming a strong foundation initially which continues to improve.
Search Engine Optimisation (SEO)
Having seen great success with their UK and US websites, B. Braun approached G Squared to help them build their VetCare site’s digital presence in Australia. This was a challenge, considering industry regulations and limitations in the website design and reporting, however G Squared was able to plan and execute an effective SEO strategy that boosted their presence in Google Search Australia.
The goal for B. Braun VetCare was to grow their brand organically in a new market. We wanted to help B. Braun VetCare succeed in doing this by building an engaged audience around veterinary pharmaceuticals. Due to the inherent informational element in building an engaged user base, SEO content strategy was a must. G Squared ideated SEO-informed content topics that aimed to give users detailed information about veterinary medicine. This enabled us to improve B. Braun VetCare’s organic engagement rate to a positive 53.64%.
Since we took over B. Braun VetCare’s SEO campaign, we’ve seen a huge increase in the number of qualified organic visitors they are getting. They have also gained rankings in Australian search engines for their focus longtail keywords. This has allowed them to get in front of more of their target market, increasing their organic brand awareness in Australia.
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