Driving organic registrations through user experience
Search Engine Optimisation (SEO)
Demyst required a strong and data-driven SEO strategy to bring their platform and services in front of an American market. Their primary goals of webinar registrations, increased user engagement and improved platform sign up numbers meant G Squared would have to keep the user’s experience at the forefront of all SEO work carried out for Demyst.
G Squared’s SEO team combined their research insights and content creation strategy to build a consistent and effective SEO campaign for Demyst. We began by analysing Demyst’s competitors and target market. This enabled us to find the most effective keywords to target on their website. We compiled a list of longtail keywords and determined the best landing pages on which they would be added. We then formulated an implementation plan to ensure that landing page content would be optimised in a structured manner. This would then involve reviewing and optimising all existing content to improve keyword targeting and inspire users to take action.
Since coming onboard with G Squared, Demyst has experienced a strong 109% growth in organic traffic. User engagement rate has increased by 29.5%, with the average user viewing 73.7% more pages per session. This growth in engagement has led to further improvements in organic conversions. This has seen webinar registrations grow by 78.2% and a significant organic conversion rate increase of 464.8%.
G Squared continues to work closely with Demyst, helping them to optimise their users’ digital experience and achieve tangible business results.
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