24% increase in conversion volume

14% reduction in bounce rate

2.5+ increase in pages per session


Re-imagining the Grinders digital journey

UX Research

User Experience Design

User Interface Design

Web Development

Content Production

The Challenge.

Grinders, one of Australia’s most iconic coffee brands, were after a web refresh that sharpened the focus on the brands foray into the ‘coffee at home’ market, and also heightened the focus on the eCommerce experience design.

The Solution.

We kicked off with various stakeholder workshops, culminating in the adjustment of key user persona journeys with the intention of increasing conversion & general web engagement. Following the revised journeys, we built out new design prototypes that includes utilising rich media such as video. Through this period, we produced various short video assets that are used throughout the design including an immersive landing video that showcases the diverse pillars of the brand.

Our awards.

More brands that we’ve helped.

Featured insights from our team.

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