Sealy Australia

Simplifying the Sealy Posturepedic online experience

85% mattress selector completions

22% improved exit rate

5% increased time on page

Web

Sealy of Australia conducted an extensive search for a digital agency that shared their vision – to assist in first building brand conviction online, and then simplified the selection process to ensure users are connected to their most suitable mattress. Enter G Squared. Simplifying the Sealy Posturepedic online experience.

UX Research & Persona Profiling

User Experience Design

User Interface Design

Front-End Development

Back-End Development

The Challenge.

Sealy of Australia conducted an extensive search for a digital agency that shared their vision – to assist in first building brand conviction online, and then simplified the selection process to ensure users are connected to their most suitable mattress. Enter G Squared.

The Solution.

We worked closely with the Sealy of Australia team to intimately understand their user personas, and accordingly designed various journey flows to suit their diverse needs. Central to this was creating a staggered-selection menu, which reduced choice paralysis at each stage of product consideration. Working in tandem with this was a revitalised Mattress Selector, which was reduced to 5 total steps and included more interactive UI elements to prompt engagement.

The website and new experience has been widely celebrated by Sealy Posturepedic customers, partners, retailers and of course – the client itself. We continue to work closely together to ensure the website evolves over time, allowing the data to drive the ongoing strategy.

The Result.

The thorough consulting work conducted in the initial phase of the project is what set it up for success – in intimately understanding business needs, and then putting the user at the centre of the experience design solution.

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