Increasing brand & product engagement
User Experience Design
User Interface Design
The Healthy Baker, owned by agri-business giants Manildra Group, approached G Squared for an upgraded web strategy, design & development.
We sharpened the website’s focus on its recipes, as stickiness & bounce were issues the old website was grappling with. The website was a huge success, praised by all stakeholders as a new direction for the brand. Key results include a reduction in the bounce rate from 83% to 0.9% and an increase in average pages per session from 1.5 to 4.5.
The website was built responsively using HTML5 and CSS3.
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