We spearheaded Wattyl’s digital transformation by launching an elevated digital experience that considers all users. Specifically, we created an immersive colour catalogue that uses a distinct visual design for each flow.
UX Research & Persona Profiling
User Experience Design
User Interface Design
Custom API Integration
Wattyl Paint engaged us to transform their online experience, and challenged us to better meet the needs of three audience groups – DIY, trade and specifiers.
For DIY audiences, it uses a paint ‘blob’ to assist in visualising the true colour. For Specifier, it breaks it into rows of 7 to emulate a physical colour fandeck. For Trade, it gives them all related technical information – and seamlessly. The same personalised flow exists for products – where DIY audiences can transact online, and Trade audiences can review product data sheets.
As evidenced by the above statistics, the website has been a resounding success and lauded internally for its data-driven approach. Additional areas include an interactive colour personality quiz, to help users find their perfect palette, and an inspiration hub.
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