8 SEO Tools You Need to Be Using Right Now to Get Results

8 October, 2022
Mark Raymundo
3min read


  • 1. Google Analytics
  • 2. Google Search Console
  • 3. Ahrefs
  • 4. SEMrush
  • 5. Moz Pro
  • 6. Surfer
  • 7. AnswerThePublic
  • 8. Screaming Frog

Any business that runs a website needs to bolster their SEO efforts to stay in competition. And with the constant updates on how search engines rank websites, you need to make sure you’re fully equipped to keep up. Fortunately, there are tons of SEO tools that can help you with that.

In this article, we’ll share eight SEO tools you need to be using to get the data you need and work on improving your rankings, of course with some help from a reputable SEO agency. You’ll find tools for keyword research, content creation, technical SEO and performance tracking.

1. Google Analytics

Perhaps the most used SEO analytics tool there is, Google Analytics is critical for tracking and analysing search traffic and site performance. This powerful tool delivers extensive data about user behaviour (i.e., how many visitors, where they’re coming from, etc.) to help drive organic traffic to your site, retain visitors and ultimately improve your SEO and marketing efforts.

Google leads the search market, so having a website and not using Google Analytics isn’t exactly the best of ideas.

2. Google Search Console

Google Search Console allows you to monitor and troubleshoot your website’s presence in search engine results pages (SERPs). Verify your website and submit your sitemap for indexing and you’ll see how Google crawls and discovers your pages. You can also fix any errors, submit updated content to the Google index and monitor search performance.

3. Ahrefs

No matter your business, your website is nothing without traffic. While known primarily for doing wonders for your link building campaign, Ahrefs is actually a comprehensive suite of tools you can use for keyword research, competitor analysis, rank tracking and site audit. It’s a must-have tool for optimising your SEO campaign and generating a desirable amount of website traffic.

4. SEMrush

SEMrush is another comprehensive SEO solution that allows you to build and fine-tune your SEO campaign. With its keyword research, blog audit and link building capabilities, you’ll understand your website’s performance and monitor your competition for the purpose of improving your online visibility.

5. Moz Pro

Find out how search engines actually view your site with Moz Pro. This essential SEO software suite allows you to track your site’s visibility in SERPs, get a detailed link profile analysis, monitor organic visits and more. You’ll see how you stack up against the competition and discover what to fix in order to boost your rankings.

6. Surfer

Content is important for SEO, and with Surfer, you can save hours worth of manual research with its sophisticated content planning feature.

Surfer provides essential data like the necessary word count, content structure and relevant key phrases to incorporate on an article to optimise it for SEO. Your goal is to hit the given content score, which represents the overall quality and relevance of your page or content.

7. AnswerThePublic

AnswerThePublic is a consumer insight tool that allows you not only to research keywords but also to find a niche and come up with new content ideas. The data it generates puts you in a great position to better target your keyword research, optimise for long-tail key phrases and land on Google’s featured snippets.

8. Screaming Frog

Screaming Frog is a website crawler that returns valuable data, which you can use to further optimise for SEO. It can identify and fix broken links and website errors (e.g., redirects and duplicate content), analyse SEO elements like title tags and meta descriptions and even find link building opportunities.

Just as you must partner with an SEO agency with a proven track record, you need to invest in the right SEO tools. When these solutions become a bit too overwhelming, you can count on the expert team of G Squared to guide you. We use industry-leading tools and help you apply relevant insights to supercharge your SEO campaign.

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