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2025 was an eventful year for G Squared. In this article, I'll take you through some key highlights from last year and what we're planning for 2026.
Let’s be honest, for marketers, the actual customer journey is often anything but smooth. It’s jagged, fragmented, and inconsistent. Consumers, on the other hand, glide effortlessly between channels, platforms, and devices and they expect brands to keep up. Spoiler alert, most don’t.
