Performance Creative

Our performance-driven creative approach is centred around our proprietary Performance Creative Programmes. As the campaign matures, your consultant will manage the implementation and regular optimisation of your creative, ensuring strong ongoing performance. This practise maximises return on investment and boosts conversion rates considerably.

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Some of our clients.


A performance-led approach to creative development

Our approach to campaign co-creation ensures that we merge your corporate IP and fuse it with our best-in-class performance marketing tactics to help develop campaigns that give you an unfair advantage.


We understand that speed to market is essential

We have an in-house studio that can shoot and produce assets for your performance creative campaign at pace. We can also work with existing assets to create an entirely new campaign. Either way, we’ll produce an arsenal of ads that we can use to test our hypothesis and improve existing metrics swiftly.


Proactively moving your audience down the funnel

Our proprietary test-and-learn approach allows us to replace underperforming ads with new creative this is akin to the better-performing assets, ensuring your brand resonates with your target audiences across the consumer journey.

Core Capabilities

Strategic Consultation and Concepting

We offer specialist consulting services to cater for organisations irrespective of their digital marketing journey. In some instances, we start from scratch and develop a whole new performance creative campaign and for other clients we work with in-house teams to optimise their campaigns further.

Production of fit-for-platform assets

Our in-house studio develops assets which are optimised to perform above industry benchmarks. We offer our clients integrated production solutions from digital display, still and motion assets as well as UGC content.

Reporting and Creative Optimisation

Our proprietary reporting dashboards give full visibility over creative performance to ensure our campaigns continually improve over time. This allows us to refine creative constantly, creating new assets that better resonate with consumers based on their response to the campaign.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

More brands that we’ve helped.

Featured insights from our team.

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We’d love to hear what you’re up to and how we can help.

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