Our clients.
Performance Creative
Our performance-driven approach is centred around our proprietary Performance Creative Sprints. As your campaign matures, we will regularly optimise your creative, ensuring strong ongoing performance and maximised return on investment.
01.
Our Performance Creative Sprints
Our performance creative sprints run in 3-month cycles, where we apply an optimisation-led approach to creative, continually analysing and revising assets based on performance.
02.
We understand that speed to market is essential
We have an in-house studio that can shoot and produce assets for your performance creative campaign at pace. We can repurpose your existing assets to craft fresh, impactful campaigns without starting from scratch, saving you time and resources. Whether using new or existing assets, we’ll create a range of ads designed to rapidly improve your campaign performance.
03.
Proactively moving your audience down the funnel
Our proprietary test-and-learn approach allows us to replace underperforming ads with new creative akin to the better-performing assets, ensuring your brand resonates with your target audiences across the consumer journey and drives results day after day.
Our Performance Creative solutions
Campaign Ideation
Our campaign ideation process is a collaborative journey, working closely with you to develop creative concepts that align with your marketing goals. Our consultative approach helps generate fresh, impactful ideas designed to resonate with your target audience and deliver measurable results. Together, we ensure every campaign is strategically crafted to stand out and drive success.
Digital Design
Our digital design services go beyond aesthetics. We collaborate with you closely to craft visually engaging brand experiences that align with your brand goals and resonate with your audience. Together, we ensure every design decision drives results and elevates your digital presence.
Copywriting
Great copy is a result of understanding your brand voice and target audience. Our consultative process ensures that every word is crafted with intent, tailored to your messaging needs, and optimised to capture attention. Whether for ads, websites, or campaigns, we develop copy that speaks directly to your audience.
Video Production
We believe video should do more than entertain; it should communicate your message clearly and powerfully. We’ll work with you to develop compelling video content that connects with your audience and meets your campaign goals, whether it's brand storytelling or performance-driven ads.
Social Content
We partner with you to create social content that’s both engaging and aligned with your marketing objectives. Our consultative process ensures every post is strategically designed to drive conversations, foster community, and amplify your brand message across platforms.
Influencer Management
Effective influencer marketing starts with understanding your audience and selecting the right voices to amplify your brand. We can help you develop partnerships that are authentic and results-driven, ensuring your influencer campaigns align with your overall business strategy.
Our process, underpinned by technology.
Data
Strategy
Delivery
Reporting
Quantitative analysis
We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time.
Qualitative approach
We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges.
Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.
More brands that we’ve helped.
