SEO is not only about increasing organic traffic.
Increasing organic search traffic in itself is not a measure of success. We look closely at the data to understand what search behaviour drives revenue for your business. We monitor how these users behave on your website to ensure content is relevant and optimised to convert.
For SEO to be successful, it must be integrated.
Too often organic search operates in isolation. We focus on what role organic search plays in your broader digital marketing funnel. Is organic search driving value at the top or the bottom of the funnel? Is content helping drive conversions? Is organic complementing or competing with your paid strategy?
We put content at the core of your strategy.
We future-proof our SEO strategies by focusing on quality content and avoiding over-optimisation. Content plays an important role in nurturing users through the funnel – which means content produced for organic search can have broader benefits which are often not realised. Our consultative, integrated approach considers both the opportunities and implications of content outside organic search.
Real business results.
Transforming the Mitsubishi Electric online experience
increase in organic conversions
increase in calls
increase in conversion rate
Helping a veterinary pharmaceuticals company realise their digital potential
increased monthly visitors
increased search impressions
improved exit rate
DataWith the recent shift towards tighter data privacy, we have seen the fundamental impact data has on business results. We treat data as the critical foundation for any digital strategy, with our team of analysts providing actionable insights that provides the springboard for all work.
StrategyWe start by mapping out the user journey and developing a funnel which illustrates this. We then use data to determine where the challenges exist, and develop a strategy centred around opportunities to improve that flow and subsequently, business results.
ImplementationBusiness challenges have implications across multiple digital channels. We provide an integrated approach to solving these challenges through our team of specialists across UX/UI, development, paid media and SEO.
EvaluationWe implement validation periods for all our work to quickly determine whether we’re driving optimal business results. Through this reporting and analysis, we ensure our process is cyclical and results are consistently improving.
G Squared immediately impressed us
G Squared immediately impressed us with their appetite for data and understanding not only what our customers were looking to gain, but what would best influence growth for our business. In doing so, they worked closely with our marketers, executives and wider stakeholders. This allowed them to develop a deeper understanding of the business, which is particularly important for a brand like ours which had previously relied solely on bricks & mortar retail..
I am proud to recommend G Squared
G Squared spearheaded a digital transformation for our business that focused on improving the online booking process. The mobile booking process was based on G Squared’s research and this is what assisted in boosting online booking numbers significantly.
Brands we work with.
Get in touch
Please use the form to contact us about your project. A member of our team will be in touch within 24 hours. If you prefer, give us a ring on
(02) 9339 4500