SEO Agency Sydney

SEO marketing is the cornerstone of any strong marketing strategy. We have applied our consultative methodology to SEO with a unique approach that fosters better collaboration, leading to superior rankings and more conversions.

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Some of our clients.


Your SEO marketing agency needs to function as an extension of your team

We have a thorough onboarding process and focus on collaboration throughout our engagement with you. This ensures we are adequately positioned to deliver an SEO strategy that aligns with your business goals, thus driving real business results.


For SEO to be successful, it must be integrated

We analyse the role search engine optimisation plays in your broader digital marketing funnel. Often, it will deliver value to users at all stages of the customer journey, so it needs to work in harmony with other digital channels. Is your content helping drive traffic and conversions? Is organic traffic complementing or competing with your paid strategy? Has your SEO migration negatively affected your search rankings?


We have a unique focus on driving profit

Effective SEO strategy should prioritise keyword clusters that contribute significantly to profit, emphasising valuable traffic over volume, sales of high-margin products, and leads of the best quality. This is driven through our collaborative approach, with consultants focused on delivering real business results.

 Bespoke SEO Services Sydney

eCommerce SEO

Our comprehensive approach to eCommerce SEO means that your products and pages stand out in search results, connecting with the right audience and boosting your online revenue. Using a variety of strategies and techniques, we can optimise your site for SEO, develop new content, enhance existing content, and boost your local traffic.

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Enterprise SEO

Our expert team of SEO consultants excel in navigating the complexities of large-scale enterprise SEO campaigns. We ensure that each aspect of your enterprise's vast online presence is fine-tuned to align with multiple stakeholders and business objectives, driving impactful results in a highly competitive digital landscape.

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Technical SEO

Technical SEO optimisation is a foundational pillar of SEO, which involves enhancing your website's technical infrastructure to optimise its performance in search engine rankings.

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Local SEO

By aligning our SEO tactics with your unique local needs, we can tailor a solution to ensure your business is prominently positioned in regional search results. This allows you to tap directly into your local target audience to drive targeted traffic that gets real business results.

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Content writing

Elevate your brand’s narrative with our professional SEO content writing services. Fusing creativity with SEO expertise, our copywriting team will ensure your brand’s story resonates with your audience while ranking high on search engine results pages.

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Link building

Discover how we can significantly elevate your website’s authority and search engine rankings through comprehensive SEO link building strategies. Combining technical tactics and relationship-driven approaches, our SEO consultants focus on acquiring high-quality backlinks that strengthen your brand's online presence and industry credibility.

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SEO strategy

From expert keyword targeting to user experience optimisation, our approach to SEO is focused on converting website traffic into tangible results like sales, leads, and enhanced brand awareness. Discover how we can help you achieve your business goals through an interconnected and strategic approach to SEO.

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Our solutions

SEO audit

An SEO website audit is the first, vital step in shaping a strong SEO strategy for your website that can help boost your site’s online presence and attract high-value leads.

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Digital strategy audit

Our digital strategy audit is designed to dissect and understand the role of each channel in your strategy. This process is key to identifying untapped opportunities and refining your digital approach for maximum impact.

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Content workshop

Combining our extensive knowledge of SEO best practices, the goal of our content workshops is to enhance your digital presence with engaging, relevant and user-friendly content that visitors will keep coming back for.

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Attribution modelling

We’re prepared for a digital landscape without cookies, and how campaigns, analysis and attribution modelling need to be adjusted in order for brands to succeed. We believe it’s critical for digital marketing companies to keep pace with constantly changing digital trends, no matter how fast things evolve.

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Reporting dashboards

Utilising PowerBI as our foundational technology, we create bespoke reports that integrate data across all channels, providing comprehensive insights into your marketing campaigns.

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Competitor analysis

We recognise the vital importance of comprehensive Competitor Analysis in shaping effective strategies. Our approach to competitor analyses is thorough and continuous, ensuring that every step we take is informed by a deep understanding of your competitive landscape.

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Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

Frequently asked questions

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What is SEO?

Search engine optimisation is a process that helps improve the visibility of your website or web page to search engines. SEO involves making specific changes to the design and content of your site to make it more attractive to search engines. This covers everything from tactics like optimising your site’s speed to extensive keyword research. The end goal is to have your page displayed at the top or near the top of the search results page when someone searches for keywords related to your business or services.

How can SEO benefit my business in terms of online visibility and traffic?

Implementing effective SEO strategies can significantly benefit your business by enhancing its online visibility and increasing website traffic. When your site ranks higher in search engine results, it becomes more visible to potential customers searching for the products or services you offer. This increased visibility leads to more traffic, which can then be converted into leads and sales.

The best SEO campaigns are designed to not just drive traffic, but to target specific audiences that are more likely to be interested in your offerings. This makes your website traffic more relevant and potentially more profitable.

Is SEO worth it for small businesses?

SEO is definitely worth it for small businesses. This is especially true for small businesses that are operating in crowded and competitive markets. SEO agencies like G Squared can help your business stand out from the crowd and get noticed by your target audience without the need for massive advertising campaigns. When done right, effective SEO can level the playing field against larger competitors, especially when you collaborate with a reliable SEO company that understands your unique needs.

How much does SEO service cost?

The cost of SEO marketing services can vary widely depending on several factors, including the scope of your SEO campaigns and the competitiveness of your industry. For more information on how we can help your business grow with a multi-faceted SEO campaign, and what the costs involved could look like, don’t hesitate to get in touch with us.

How long does it take for SEO to show results?

The time it takes for SEO to show results can vary, but generally, businesses should start to see significant changes in their rankings and traffic within 3 to 6 months. It’s important to remember that SEO is not an overnight success strategy—it requires time and consistent effort. When you first begin to implement SEO strategies, search engines need to crawl and index your website's changes. The impact of these changes on your site's ranking gradually accumulates, boosting your website’s visibility and driving traffic.

The timeline can also depend on the competitiveness of your industry and the effectiveness of your SEO strategies. Patience and persistence are key, as well as partnering with experienced SEO companies to ensure your SEO campaigns are correctly and accurately managed for the best results.

How long do I need to use an SEO services provider for?

The right SEO campaign can enhance your website’s visibility and help you reach your business goals. However, even when you begin to see promising results after the first few months, this is not the time to slow down your SEO efforts. SEO is an ongoing, long-term investment in your website’s success. The reason for this is because SEO guidelines and algorithms are constantly changing. So what worked for your website six months ago might not be as effective any more. That’s where an SEO marketing consultancy can help you, by ensuring that your website is constantly up to date with the latest SEO-friendly strategies that will continue to help it rank in search engine results and welcome new and returning customers.

Our real business results in SEO.


Integrated digital strategy driving business growth

65% increase in organic conversions

30% increase in orders

13% decrease in bounce rate

Paid Media



Redefining TAHE NSW's web solution

14% bounce rate reduction

22% improved engagement rate

11% increased time on page


Sealy Australia

Simplifying the Sealy Posturepedic online experience

85% mattress selector completions

22% improved exit rate

5% increased time on page


Mitsubishi Electric

Transforming the Mitsubishi Electric online experience

32% increase in organic conversions

45% increase in calls

34% increase in conversion rate



More brands that we’ve helped.

Featured insights from our team.

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