Services
Paid Media Sydney.
If you’re looking to drive change through a full-funnel paid media strategy which generates real business results, then you’re looking for us.
We use data to understand your business challenges.
Our data team synthesizes results across digital channels and business intelligence tools to recognise the challenges your business is facing. We then propose digital solutions that address these challenges and reach your most valuable customers.
We focus on the relationships between channels.
We’ll build a funnel which identifies the role each channel plays and where they sit in the customer journey. We analyse how the customer interacts with your brand at each digital touchpoint and optimise the strategy accordingly – allocating budgets fluidly to drive optimal results.
We do more than just manage your digital ads.
Our consultative approach and understanding of your business allow us to propose solutions beyond the realms of a digital media campaign. We’re obsessed with constant improvement, and on discovering new opportunities which continue to drive real business results.
Real business results.
Nick Scali
Spearheading growth in eCommerce
attributable paid media sales
increase in conversion rate
MATE
Integrated digital strategy driving business growth
increase in organic conversions
increase in orders
decrease in bounce rate
Brydens Lawyers
Paid Media
increase in conversions
increase in calls
decrease in cost-per-lead
Our process
Data
With the recent shift towards tighter data privacy, we have seen the fundamental impact data has on business results. We treat data as the critical foundation for any digital strategy, with our team of analysts providing actionable insights that provides the springboard for all work.Strategy
We start by mapping out the user journey and developing a funnel which illustrates this. We then use data to determine where the challenges exist, and develop a strategy centred around opportunities to improve that flow and subsequently, business results.Implementation
Business challenges have implications across multiple digital channels. We provide an integrated approach to solving these challenges through our team of specialists across UX/UI, development, paid media and SEO.Evaluation
We implement validation periods for all our work to quickly determine whether we’re driving optimal business results. Through this reporting and analysis, we ensure our process is cyclical and results are consistently improving.
Testimonials.
G Squared immediately impressed us
G Squared immediately impressed us with their appetite for data and understanding not only what our customers were looking to gain, but what would best influence growth for our business. In doing so, they worked closely with our marketers, executives and wider stakeholders. This allowed them to develop a deeper understanding of the business, which is particularly important for a brand like ours which had previously relied solely on bricks & mortar retail..
I am proud to recommend G Squared
G Squared spearheaded a digital transformation for our business that focused on improving the online booking process. The mobile booking process was based on G Squared’s research and this is what assisted in boosting online booking numbers significantly.
Our agency
Brands we work with.
Get in touch
Brief us.
Please use the form to contact us about your project. A member of our team will be in touch within 24 hours. If you prefer, give us a ring on
(02) 9339 4500
