Digital Media and PPC Agency Sydney

Our digital media approach is consultative and collaborative, relying on a deep understanding of both our clients’ businesses and their customers. This underpins an integrated funnel which amplifies the effectiveness of each channel, while recognising the important role that messaging and creative play in driving conversions.

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Some of our clients.

01.

Data-driven strategies and optimisations

Our data and analytics team is critical part of our offering, ensuring strategies and optimisations are well-informed, and reporting is transparent, accurate and delivering insights which will move the needle. Our proprietary media mix modelling approach ensures clients have clear visibility of channel performance, allowing us to allocate spend with agility and precision.

02.

Integrated, fluid media planning

We’ll build a funnel that identifies the role each digital channel plays and where they sit in the customer journey. We analyse how the customer interacts with your brand at each digital touchpoint and optimise the strategy accordingly – allocating budgets fluidly to drive optimal results.

03.

Drive change through test and learn

We’re obsessed with constant improvement; our internal mantra is to drive change. We have extensive test and learn frameworks we use across channels, targeting, keywords and creative to ensure campaign performance is continually improving. Get in touch

Bespoke paid media services Sydney

Paid search

Paid search is unique in that it is the only channel that allows us to buy media based on user intent. Whether at the top or the bottom of funnel, we are able to serve users with targeted messaging based on their level of intent, ultimately driving conversions at a very competitive cost. We’re an official Bing and official Google partner, and work primarily in these platforms for our paid search campaigns.

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Paid social

Our approach to paid social is designed to maximise your brand's impact across social media platforms. By employing best practices in campaign setups and leveraging the machine learning capabilities inherent in these platforms, we ensure your social media ads are not only visible but also highly effective and tailored to reach your ideal audience.

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Programmatic

Programmatic advertising is an advanced approach to marketing that automates the ad buying process, utilising sophisticated algorithms to ensure your adverts reach the ideal audience at the perfect moment. We consider this an integral part of our digital marketing strategy for its efficiency, precision and economy.

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Video ads

The digital marketing space is constantly evolving, and video ads are fast becoming an effective way to reach your audience. We can help you craft compelling video adverts that are perfectly suited for a range of digital platforms, including YouTube, TikTok, broadcaster video on demand (BVOD), and more. Our approach is designed to leverage these dynamic platforms to reach users effectively, especially those seeking informative and engaging content.

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Shopping ads

Our approach to shopping ads is designed to optimise your product feeds and drive conversions at this crucial stage of the customer’s decision-making process. By employing the latest technologies, we ensure your adverts stand out and reach the right audience.

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Native ads

Native ads are a subtle yet powerful way to connect with your audience. We specialise in creating native adverts that blend seamlessly with the editorial look and feel of webpages. Our approach ensures that your ads are not only seen but also resonate with users who are already interested in content similar to your brand.

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Our solutions

Paid media audit

The best digital marketing agencies will always make sure your ad spend is optimised for maximum impact. With a comprehensive paid media audit, we thoroughly examine your current paid advertising channels to ensure every ad dollar spent goes as far as possible.

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Digital strategy audit

Our digital strategy audit is designed to dissect and understand the role of each channel in your strategy. This process is key to identifying untapped opportunities and refining your digital approach for maximum impact.

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Digital strategy workshop

Google Tag Manager (GTM) and Google Analytics 4 (GA4) are both powerful tools designed to streamline your website’s data tracking and analysis. Our expertise ensures that these tools are integrated seamlessly into your digital strategy, providing you with in-depth insights and control over your online presence.

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Real business results

We believe that it’s necessary to take a holistic view of the customer journey to drive real business results. This means creating a full-funnel strategy that successfully targets users at each stage of the journey to guide them through the funnel seamlessly.

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Attribution modelling

We’re prepared for a digital landscape without cookies, and how campaigns, analysis and attribution modelling need to be adjusted in order for brands to succeed. We believe it’s critical for digital marketing companies to keep pace with constantly changing digital trends, no matter how fast things evolve.

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Reporting dashboards

Utilising PowerBI as our foundational technology, we create bespoke reports that integrate data across all channels, providing comprehensive insights into your marketing campaigns.

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Our process, underpinned by technology​.

Data
Strategy
Delivery
Reporting

Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

Frequently asked questions

Still can’t find the answers you’re looking for?

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What is paid advertising?

Paid advertising is a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Pay per click, or PPC advertising, is one of the most popular forms of paid advertising. It allows businesses to bid for ad placement in a search engine's sponsored links when someone searches for a keyword that is related to their business offering. This type of digital advertising is a highly effective way to reach your target audience quickly and to drive sales.

What types of paid advertising services does G Squared offer?

As a digital media agency, G Squared offers a comprehensive range of paid advertising services designed to meet various business needs. Our digital marketing services include Google Ads (formerly known as Google AdWords), Facebook and Instagram advertising, as well as other PPC advertising platforms. We specialise in creating custom digital advertising campaigns that target your ideal customers, focusing on achieving a low cost per acquisition and a high return on sales and ROI. Our aim is to maximise your visibility across the digital landscape and drive valuable traffic to your site.

What are the benefits of paid advertising?

The benefits of paid advertising are vast, providing businesses with a powerful tool to reach their target audience in a direct and impactful way. Firstly, it offers quick results, which is particularly helpful if your business has a limited-time offer or a sale that you want to advertise. Secondly, it's highly measurable, allowing for detailed insights into performance and ROI. Paid advertising also provides advanced targeting options, ensuring that your ads are seen by the people most likely to be interested in your products or services, therefore increasing the likelihood of sales. Lastly, with the right strategy, paid advertising can significantly increase your online presence and contribute to the overall success of your online marketing efforts.

What is the expected return on investment (ROI) for paid advertising?

The expected ROI for paid advertising can vary widely depending on several factors, including the industry, the effectiveness of the ad campaign, and the specific digital advertising platform used. Generally speaking, businesses aim for a positive ROI where the revenue generated from the ad campaign significantly exceeds the cost of the ads themselves. With strategic planning, targeting, and optimisation, PPC advertising can yield a substantial return, driving sales and growth for your business. It's important to work with a skilled advertising agency or digital marketing company that understands how to maximise ROI through effective online marketing strategies.

Can you assist with ad copywriting and design, or do I need to provide my own?

Yes, we can assist with ad copywriting and design. Our online marketing agency team includes experienced copywriters and designers who specialise in creating compelling, dynamic and engaging ads that connect with your target audience. Whether you have existing materials or are starting from scratch, our digital marketing agency is equipped to handle all aspects of your ad campaign, ensuring that it aligns with your overall online marketing strategy and goals.

Are there any long-term contracts or commitments for your paid advertising services?

At G Squared, our approach is to build strong, results-focused relationships with our clients based on trust and the value we deliver. While we recommend giving any PPC advertising campaign enough time to show results—typically a few months—we do not enforce long-term contracts or commitments. Our goal as a digital marketing consultancy is to make online advertising accessible and effective for businesses of all sizes, allowing you to adjust your strategies as your needs evolve.

What’s G Squared’s point of difference compared to other top digital marketing agencies?

As a digital media agency, we understand just how competitive and crowded the market can be. There are plenty of digital marketing firms out there for you to choose from. So why should you choose us? Because we take a consultative approach to marketing that sets us apart from the competition. We’ll work with you every step of the way to ensure that your digital media campaign resonates with your target audience, and your PPC dollars are strategically spent. With a dedicated team of consultants with years of industry experience on board, we can take your digital media and paid campaign to new heights.

Our real business results in Paid Media.

mate.

Integrated digital strategy driving business growth

65% increase in organic conversions

30% increase in orders

13% decrease in bounce rate

Paid Media

SEO

TAHE NSW

Redefining TAHE NSW's web solution

14% bounce rate reduction

22% improved engagement rate

11% increased time on page

Web

Sealy Australia

Simplifying the Sealy Posturepedic online experience

85% mattress selector completions

22% improved exit rate

5% increased time on page

Web

Mitsubishi Electric

Transforming the Mitsubishi Electric online experience

32% increase in organic conversions

45% increase in calls

34% increase in conversion rate

Web

SEO

More brands that we’ve helped.

Featured insights from our team.

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We’d love to hear what you’re up to and how we can help.

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