Our digital media approach is consultative, relying on two key elements: a deep understanding of our clients’ businesses, and ensuring our clients are part of the journey with us.
Our data team synthesizes results across digital channels and business intelligence tools to recognise the challenges your business is facing. We then propose digital solutions that address these challenges and reach your most valuable customers.
We’ll build a funnel which identifies the role each digital channel plays and where they sit in the customer journey. We analyse how the customer interacts with your brand at each digital touchpoint and optimise the strategy accordingly – allocating budgets fluidly to drive optimal results.
Data gathering, audits and research
Analysis of data, strategy and media planning
Media buying and implementation
Results analysis and reporting
Strategy refinement and reallocation of budgets
Paid search is unique in that it is the only channel which allows us to buy media based on user intent. Whether at the top or the bottom of funnel, we are able to serve users with targeted messaging based on their level of intent, ultimately driving conversions at a very competitive cost. We’re partners of both Google and Bing, and work primarily in these platforms for our paid search campaigns.
Our approach to paid social is designed to maximise your brand's impact across social media platforms. By employing best practices in campaign setups and leveraging the machine learning capabilities inherent in these platforms, we ensure your social media ads are not only visible but also highly effective and tailored to reach your ideal audience.
Programmatic advertising is an advanced approach to marketing that automates the ad buying process, utilising sophisticated algorithms to ensure your adverts reach the ideal audience at the perfect moment. We consider this an integral part of our digital marketing strategy for its efficiency, precision and economy.
The digital marketing space is constantly evolving, and video ads are fast becoming an effective way to reach your audience. We can help you craft compelling video adverts that are perfectly suited for a range of digital platforms, including YouTube, TikTok, broadcaster video on demand (BVOD), and more. Our approach is designed to leverage these dynamic platforms to reach users effectively, especially those seeking informative and engaging content.
Our approach to shopping ads is designed to optimise your product feeds and drive conversions at this crucial stage of the customer’s decision-making process. By employing the latest technologies, we ensure your adverts stand out and reach the right audience.
Native ads are a subtle yet powerful way to connect with your audience. We specialise in creating native adverts that blend seamlessly with the editorial look and feel of webpages. Our approach ensures that your ads are not only seen but also resonate with users who are already interested in content similar to your brand.
We offer a comprehensive paid media audit that examines your current paid advertising channels. Our goal is to ensure your ad spend is optimised for maximum impact.
Our digital strategy audit is designed to dissect and understand the role of each channel in your strategy. This process is key to identifying untapped opportunities and refining your digital approach for maximum impact.
Google Tag Manager (GTM) and Google Analytics 4 (GA4) are both powerful tools designed to streamline your website’s data tracking and analysis. Our expertise ensures that these tools are integrated seamlessly into your digital strategy, providing you with in-depth insights and control over your online presence.
We believe that it’s necessary to take a holistic view of the customer journey to drive real business results. This means creating a full-funnel strategy that successfully targets users at each stage of the journey to guide them through the funnel seamlessly.
We’re prepared for a digital landscape without cookies, and how campaigns, analysis and attribution modelling need to be adjusted in order for brands to succeed.
Utilising PowerBI as our foundational technology, we create bespoke reports that integrate data across all channels, providing comprehensive insights into your marketing campaigns.
Through our proprietary AI technology, Gamma, we analyse big data sets in real time.
We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges.
Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.
Our real business results in Paid Media.
More brands that we’ve helped.
Featured insights from our team.
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