Website Development Sydney

If you’re looking to drive change through a transformed digital experience which puts the user at the heart of the journey, then you’re looking for us.


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We offer specialised consulting services to assist you irrespective of which stage of the journey you are at - from requirements gathering, to stakeholder workshops, to user testing and technical audits.
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Experience & Interface Design

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Our experience and interface design team uses data to drive the strategy. We balance business requirements and user needs to ensure your digital experience achieves the desired outcomes.

Web Development

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We engineer digital and web solutions to enable internal marketing teams, ensure lightning-fast performance and ultimately, to scale.

Technology & Platforms

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We work across a variety of the leading technologies in market. This includes Drupal, Sitecore, Shopify, Adobe Experience Manager and Contentful.
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Both the technology and experience design standards in eCommerce has shifted. We have remained at the forefront, including championing headless commerce.
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Artificial Intelligence

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We consult on the use of Artificial Intelligence (AI), and its application to your digital experience, product or strategy. We work with a range of technologies in this space that can assist in adding better automation and efficiencies to your solution.

Data informs our solution.

Based on data from your existing website and our experience, we develop a website strategy that is centred around user and business needs. These needs then inform a custom technical stack across both PHP and .NET platforms including Sitecore, ContentfulShopifyWordPress, Drupal and Headless CMS.

Phase 1:
Requirements gathering and discovery

Phase 2:
Research and insights

Phase 3:
Experience and interface

Phase 4:
Technical solution and build

Phase 5:
Testing, tracking and deployment

Case studies

View our sample projects below:


Region Group

Launching the new Region Group corporate website


increase in pages per session


improved engagement rate


mobile engagement lift

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Redefining TAHE NSW's web solution


bounce rate reduction


improved engagement rate


increased time on page

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Sealy of Australia

Simplifying the Sealy Posturepedic online experience


mattress selector completions


improved exit rate


increased time on page

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Our technical solution is based on your business requirements.

Following a thorough technical discovery, we propose a technical stack that addresses your requirements while providing the capability to scale. We have in-house expertise across the major PHP and .NET platforms, together, with a front-end team who bring the experience to life stylistically using contemporary JavaScript frameworks. Together, they work closely with our integrated strategy, SEO and paid media teams to ensure best practise as it relates to your broader digital activity and its tracking.

Whilst we work with all major platforms, we work extensively with the following:

Let's discuss your requirements

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    Early in your journey? Leverage our experience with our consulting services.

    We offer the following consulting services: 

    Research & insights

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    Data deep-dive, heatmap and user journey observations, competitor benchmarking, project opportunities and web strategy.

    Stakeholder workshops

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    Interactive workshops with key stakeholders to determine key user personas, profile them, and map their journey. In addition, allows us to identify key requirements and priorities, together with ensuring each business unit is consulted for the project.

    User studies and interviews

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    We lead consultative work with segments of your target audience to better understand their motivations, barriers and pain points. We can also conduct observational work where we test new features, content architecture or conversion flows directly with them.

    Technical platform discovery

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    Reviewing suitable platforms and technologies to help power website and meet business needs. Liaising directly with vendors on your behalf, and summarising benefits/limitations and costs of each for your review, together with our recommendations.

    Feasibility studies

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    Analysing and providing recommendations on the viability of a particular product, project or opportunity.

    Website audit

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    Analysing existing website, user flows and technical stack; reviewing data and providing recommendations for result uplift.

    Frequently Asked Questions.

    The cost of building a website will vary depending on the scale, features, and integration requirements of your online business. We recommend getting in touch with our experienced web development team. As a full service digital agency in Sydney, we specialise in creating custom websites for businesses looking to establish a strong digital presence. We will work with you to understand your goals and needs and create a customised solution that fits your budget. Whether you’re looking for a simple eCommerce store or a complex online platform, our bespoke Sydney website development service can help you achieve real business results.

    The time required to build a website can vary based on the scale and complexity of the project. Depending on the size of the website and additional digital services required such as the integration of 3rd party applications, web development companies will usually take anywhere between 3-12 months. Our web development team in Sydney works efficiently to ensure timely delivery of all projects.

    Our process kicks off with an onboarding workshop where we aim to learn about the website objectives, user personas and the competitive matrix. From there, our team conduct their own website research and look to finalise the sitemap, web user flows and then proceed to the low-fidelity website design. Once finalised, we roll-out the website in high-fidelity and upon approval, move to web development.

    At G Squared, we specialise in custom eCommerce web design on three major platforms: Sitecore, Magento, WooCommerce (WordPress) and Shopify. Our team of experienced web developers has worked extensively with these platforms and can help you determine which one is best for your eCommerce business.

    Choosing the right eCommerce platform is a critical decision that will impact the success of your online store. Factors such as pricing options, functionality requirements, integration requirements, scalability and SEO-friendliness must be taken into account. Our web design company can help guide you through this process and recommend the best platform for your business needs. Whether you require a wordpress website or a Shopify-based design, our experienced team will ensure that your eCommerce website is optimised for maximum performance and conversions.

    At G Squared, we take a user-centred approach to eCommerce web design. As a data-driven digital agency, we conduct thorough research, focus groups, and workshops to gather insights about your target audience segments. Our team of designers and developers then works to create a low-fidelity design that is results-driven to ensure maximum sales. We ensure that every aspect of your eCommerce site is designed to meet your specific requirements while accommodating the needs of website visitors. Our goal is always to create a successful online store that will help you achieve your business objectives.

    Yes. At G Squared, we stand by all our Sydney web development work. All our eCommerce sites come with a 6-month warranty for any web design and code fixes. We also provide ongoing support and maintenance to ensure that your website remains up-to-date and running smoothly.

    Updating your website can help keep it current and relevant, which can help improve user engagement and increase conversions. With the frequent changes in technology and user behaviour, it’s crucial to ensure that your website is optimised for the latest devices, browsers, and search engine optimisation standards. As a leading Sydney web design agency, G Squared can help you update your website so that it aligns with the latest trends and technologies that will make your online store stand out from the competition.

    To drive real business results, we focus on your users.

    Our projects commence with an extensive research and insights phase conducted by our team of specialists which consist of an existing data deepdive, a competitor benchmarking and a project strategy summary. This process drives key decision making used in our next phase – interface design.

    Our approach to experience and interface design puts the user at the core of the solution. We craft journeys to meet the specific needs of the critical user personas recognised in our research. This allows us to create a solution which meets these needs and drive conversions for the business.