Thoughts by G Squared.
A collection of thoughts from the team at G Squared across digital strategy, web design , social marketing, and brand development
20 Advantages of Adopting a Direct to Consumer Business Model
The days of brands and companies focusing on manufacturing and leaving the selling to retailers is quickly disappearing. With the rise of eCommerce platforms,…
Why Brands are Moving Towards Direct to Consumer (DTC)
Today, countries, institutions, and businesses are facing tough choices with unprecedented degrees of uncertainty. Moreover, the volatile shifting of market trends and changes occurring…
Direct to Consumer eCommerce: Why You Should Consider DTC Amidst the COVID-19 Pandemic
With more and more retail outlets shutting doors because of the COVID-19 pandemic, consumer brands need to adapt and re-reassess their marketing strategies. Many…
Shopify Australia: Why You Should Consider Shopify as your eCommerce Solution
Over the past decade, eCommerce and online shopping boomed within the Asia-Pacific region with an estimated revenue of $37.5 million in 2020. Moreover, Australia…
Shopify vs WooCommerce
–Shopify or WooCommerce? Both small and large brands share the same question when choosing between two of the most popular eCommerce platforms. Put simply,…
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