Thoughts by G Squared.

A collection of thoughts from the team at G Squared across digital strategy, web design, social marketing, and brand development.

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The Role of Schema Markup In Improving CTR

In today’s digital age, it’s essential to have a strong online presence. Search engine optimization (SEO) is crucial in driving traffic to your website. With millions of online websites, standing out in search engine results pages (SERPs) can be challenging. This is where Schema Markup comes in.

26 April, 2023
Maybelle Casiple
8min read

How the Psychology of Colour Theory Impacts CRO Marketing

Are you looking for ways to boost your digital marketing efforts and increase your site’s conversion rate? Look no further than the psychology of colour theory. Using colour in marketing can influence consumer behaviour, impact perception, and increase sales. Understanding the psychology of colour can help you create more effective conversion rate optimisation strategies, improving your website’s performance and increasing conversions.

19 April, 2023
Maybelle Casiple
8min read

International SEO: Why You Should Optimise Content for Locals

Are you running an online business with an international presence? Do you want to expand your reach and increase website traffic from different regions? If yes, then you need to focus on international SEO.

5 April, 2023
Maybelle Casiple
8min read

The Benefits of BVOD Advertising for Brands and Agencies

The media industry has significantly shifted in recent years, mainly in how consumers watch television. The rise of broadcast video-on-demand (BVOD) platforms has provided viewers access to high-quality content that was once exclusive to traditional linear TV. For brands and agencies, BVOD advertising offers a unique opportunity to reach a new and growing audience. This article will explore the benefits of BVOD advertising for brands and agencies and why it’s becoming essential to any advertising campaign.

13 March, 2023
Maybelle Casiple
6min read

How To Maximise Search Visibility Using A Local SEO Agency

When improving search engine visibility for a local business, local SEO services are the key to success. A local SEO strategy can help a business to rank higher on local search engine results pages (SERPs) and attract more customers from their target audience. 

6 March, 2023
Maybelle Casiple
6min read

Tips for YouTube Advertising

YouTube advertising can be a great way to reach a large and engaged audience. With over 2 billion monthly active users, YouTube is the world’s second-largest search engine, making it an attractive platform for marketers to advertise. However, with so many other advertisers vying for attention, it’s crucial to ensure your YouTube advertising efforts are practical. 

27 February, 2023
Maybelle Casiple
5min read

Why Meta Tags Matter for SEO

pets describing a page’s content; meta tags do not appear on the page itself but only in the page’s source code. Meta tags are minor content descriptors that help search engines understand what a web page is about.

20 February, 2023
Maybelle Casiple
5min read

How to Create a Social Media Content Calendar

For busy social marketers, a social media calendar is a lifesaver.

13 February, 2023
Maybelle Casiple
6min read

Best Practices for Website Popups

Website popups have become a common feature of the online landscape, with companies using them to collect leads, promote products, and increase conversions. However, great power comes with great responsibility. A pop up that could be better timed, relevant, and challenging to close can quickly turn users away and harm the website’s reputation. To get the most out of website popups, adhere to best practices that prioritise the user experience and ensure pop ups are effective. 

6 February, 2023
Maybelle Casiple
5min read

It’s Time to Make the Switch to GA4

Are you using GA4 on your website? If not, you’re missing out on some great features! GA4 is the new version of Google’s analytics software, offering many improvements over universal Analytics. In this article, we will discuss some of the critical differences between GA4 and UA and show you how to make the switch.

23 January, 2023
Maybelle Casiple
3min read

What’s New in GA4?

Google Analytics 4 (GA4) is the latest version of Google’s popular website analytics tool. It was released in beta in late 2017 and had been gaining traction among users since then. GA4 offers several new features and improvements over its predecessor, Universal Analytics (UA). This blog post will look at some of the most important new features in GA4.

16 January, 2023
Maybelle Casiple
3min read

Quick Guide to App Store Optimisation

App Store Optimisation (ASO) is a process that involves optimising mobile apps to improve their visibility and ranking in app store search results. It helps to ensure that your app is seen by potential users when searching for an app related to yours, making it easier for them to find and download it.

9 January, 2023
Maybelle Casiple
3min read

How to Conduct a Conversion Rate Audit

Conversion Rate Optimisation (CRO) is a detailed process that can be difficult to master if you don’t know the ins and outs. Conversion rate optimisation is data-driven; the more data you have, the better. This is why a conversion rate optimisation audit is a necessary first step.

2 January, 2023
Maybelle Casiple
3min read

How to Create Customer Personas for Your Business

On the surface, it seems there isn’t much that goes into knowing your customers. If you’re a manufacturer of running shoes, your target customers are runners, right? But the thing is, runners could be pro athletes or executive competitors with a collection of running shoes; or hobbyists who may have one or two pairs on rotation for their casual morning jog.

26 December, 2022
Mark Raymundo
4min read

Turning Meh Content Into Premium Brand Content

People love a great story. No matter our disposition, we gravitate toward narratives that move us. This is why anyone with good storytelling skills has the power to capture audiences, inspire crowds and win over sceptics.

9 December, 2022
Mark Raymundo
3min read

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