8 YouTube Facts Marketers Should Know About

YouTube turned 17 early this year and has surely come a long way since the first YouTube video—an 18-second content titled ‘Me at the zoo’—was uploaded by co-founder Jawed Karim on April 23, 2005.

To this day, the pioneering platform is still the undisputed leader in the video sharing realm. The fact that it was able to flourish amid the changing times is nothing short of amazing.

Not only that; video is considered the most engaging type of content and YouTube is the most popular video sharing platform among marketers. So if you’re not making YouTube videos to market your business, you’re missing out on potential gains. Here are eight YouTube facts marketers should know about:

1. YouTube has more than 2 billion active users per month.

Two billion YouTube users logged in every month accounts for nearly a quarter of the world’s population. It also has a diverse user base, and proof of this is the fact that YouTube hosts a wide range of content, from tutorials and trending challenge videos to comedy sketches and performance videos.

If you’re a marketer, you can experiment on any of these types of videos to promote your brand.

2. 70% of all time people spend on YouTube is via mobile device.

Sure, YouTube videos are optimised for mobile by default. But the fact that people use their mobile device to access YouTube 70% of the time shows how important it is for marketers to consider mobile experience when making content for YouTube.

3. Apple spent the biggest on YouTube ads in 2020.

From March 2020 to February of the following year, Apple had the biggest ad spend on YouTube at $237.15 million. If a giant tech company like Apple believes in the effectiveness of YouTube content, then there’s no reason for you not to

4. YouTube is the second largest search engine in the world.

Apart from being a video sharing platform, YouTube is also a search engine. It is, in fact, the second largest search engine in the world (only behind Google), thanks to its user-friendliness and the power of video content.

5. Users spend almost 30 minutes per YouTube visit.

On average, users spend 29 minutes and 37 seconds per YouTube visit. That means when people are on the site, they actually watch videos, whether with specific intent or to pass the time.

6. YouTube is available in 100+ countries and across 80 languages.

YouTube is available not just in English-speaking countries and it’s localised into 80 languages. It’s for this reason why the platform is popular not only for global but also for local businesses around the world.

7. 70% of users have bought a product or service after seeing its YouTube ad. [Source]

That pretty much proves how effective YouTube marketing is. You can rest assured that YouTube is always looking for ways to make it easier for businesses to inspire users to take action on the platform.

8. YouTube is the most visited website in Australia (June 2022).

Yes, you read that right. With 650,831,388 visits (and a low bounce rate of 26.45%), YouTube has overtaken Google as the most visited website in Australia in terms of traffic. As to how long it will stay on top remains to be seen, but one thing’s for sure: investing in YouTube marketing is crucial for businesses of any size and industry.

There’s a reason marketers around the world are using YouTube to market their business. If you haven’t explored it yet or you want to augment your video marketing efforts to achieve better results, it’s best to hire an agency with extensive experience in the subject. G Squared is one such company. Reach out to our team if you have any inquiries.

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Mark Raymundo

August 22, 2022