Local SEO: What Is Google Local Pack and Can You Optimise for It?

Regardless of what industry you’re in, what you’re trying to sell, or what your brand is about, dedicating some time to writing some online blog articles – if done right – can really go a long way in driving traffic back to your Sydney website. (Which means a greater opportunity for conversions!) Of course, it’s not as easy as just throwing something together, Gung ho. 

There is an art to this process, and it all comes back to Search Engine Optimisation (SEO) – pulling out all the stops so your blog ranks well on Google, pushing the article (and your site) to the top end of the local Sydney search results. Here, we go through some of the top SEO tactics that can catapult your blog articles to the first page of the search engine. 

Write For Your Target Audience 

You could publish the most beautifully written piece of prose, but (unfortunately) that won’t do anything for your SEO unless it’s catering to your target audience. Identifying ‘buyer personas’ is the best way to go about this. By understanding the demographic and personality of your customers, you’ll be in a far better position to create content that is tailored specifically to them by playing to their needs and interests. In a nutshell, people will actually be searching for the blogs you produce. 

Keyword Research 

Once you have a good idea of just who you’re writing for, keyword research will help you to uncover the precise search terms that your customers are searching for. From here you can create a range of blog content that centres on these terms – the topics and queries people are searching for on a regular basis. In turn, allowing your blog to rank highly in the search results. It’s important to remember of course that the terms and queries customers search are constantly changing, so keyword research should be treated as an ongoing process. 

Fashion a Good Title (and headings)

Just like the headline of a news article, the heading of your blog is the first thing users will see. So it better capture their attention. A catchy, intriguing title – maybe using data or a rhetorical question – will naturally tempt the reader to click on your publication. It’s also well worth coming at this from an SEO perspective and incorporating a relevant keyword in the title to give your article an edge on the Google algorithms. Same goes for sub-headings. Breaking your blog down with H1s, H2s, H3s and H4s while also including high-intent keywords in those subheading will put your article in good stead with Google’s web crawlers, thereby boosting your search ranking. 

Link to Other Sites (and your own)

Another great way to bolster your blog’s SEO is to insert an external link to a high-authority website. Take statistics, for example. By linking data info back to a reputable site, you’re strengthening the authority of your blog by demonstrating to the search algorithms that your content is well-researched. 

Linking internally to previous blogs or other pages on your website is also a nifty way of directing users to other areas and aspects of your brand, with the added upshot of keeping them on your site for longer. Potentially leading to a conversion if all goes well. 

Outsource to a Professional Sydney SEO Agency

While knowing about these handy SEO on-page tactics certainly does put you in a better position to write effective blog posts, there’s still a fair bit more to know. Not only that, but essentially all of these steps in the process require a deal of expertise and experience to be done right. Keyword research, alone, can be a highly involved project relying on SEO analytics tools, an understanding of relevance, short vs. long-tail keywords, word vs. descriptive phrases, and all the rest of it. 

With this in mind, turning to a professional Sydney SEO agency with specialists in copywriting can be quite a wise idea. Not only do they have the know-how to get your blog content ranking, but they can also take care of implementing a regular publishing schedule. Producing content frequently, after all, is another sure fire way to help your site out on the SEO front. 

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Ibuddee

May 2, 2022


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