Should I hire an SEO company?

13 February, 2022
Mark Raymundo
4min read


  • SEO is more effective than paid advertising
  • SEO means more revenue
  • SEO is Great for Local Businesses
  • An SEO Agency Does the Hard Work for You
  • G Squared: Our SEO Agency in Sydney

Whether you’re a small-to-medium sized business looking to enhance your online presence or a well-established company that wants to get a leg up in a saturated market, bringing on an SEO agency can definitely give you an edge on the competition and build brand visibility.

Here we touch upon some of the big benefits businesses (of all sizes) stand to gain from hiring a professional SEO agency. So you can see for yourself whether SEO services are right for your business.

SEO is more effective than paid advertising

Pouring thousands into a digital marketing agency in Sydney that only focuses on pay-per-click (PPC) advertising might seem like a good way to drive traffic to your site and bolster brand awareness, but it does come with its drawbacks.

Over 70% of marketers say that organic search results are more effective than PPC. Not only that, but the Google algorithm actually prefers organic ranking over paid, leading to greater search visibility when you employ SEO best practices – Paid search only generates 10% of website traffic while organic ranking generates 51%!

That’s stats don’t lie, investing in a quality SEO company is one of the most effective ways to reach valuable customers. Our SEO agency in Sydney, for example, helped a client boost their organic search traffic by 18%, leading to a 14% increase in online bookings.


SEO means more revenue

Wherever you decide to invest your money in digital marketing, you always want to see a lucrative Return on Investment (ROI). And again, Google Ads might seem like the smart choice for yielding a big net profit. But the figures tell a different story. After looking into a large sample of their advertisers’ PPC activity, Google found that for every $1 that businesses spent, they saw a $2 return.

Now a 100% ROI might seem like a good deal. But compare that with the latest SEO ROI figures:



ROI (3-year average)

Real Estate




B2B SaaS


Financial Services



So, if you’re a business that wants bang for your buck (and you absolutely should), then outsourcing to an SEO agency in Australia is almost certainly the way to go. Our digital agency in Sydney, for instance, had tremendous success increasing a client’s e-Commerce transactions by 95%!

SEO is Great for Local Businesses

From law firms and gyms to hotels and medical practices, pretty much any local Aussie business with a local client base will benefit from hiring an SEO agency in Australia. Why? Because of something called Local SEO. A little trick that optimizes your search engine visibility for local users who are after your products or services.

Here’s a few stats to put into perspective how essential Local SEO is for your business:

  • 46% of Google searches are made by users looking for a local result

  • “Near me” searches have grown 500% in the last two years, now accounting for 84% of mobile search traffic

  • 76% of consumers have been shown to visit the brick-and-mortar business they viewed online

The proof is in the pudding. Hiring Local SEO services Sydney and elsewhere is a golden way for local businesses to turn online leads into real life foot traffic.


An SEO Agency Does the Hard Work for You

Even if you have an in-house SEO team doing the best they can to write content, back-link, insert high-value keywords and all the rest of it, it’s still a drain on your resources. Not only that, but an internal SEO team may very well lack the expertise and experience of a dedicated SEO agency.

Ranking highly with popular keywords, for example, is not a walk in the park. At times it can take a great deal more technical skill to get your site in the top 10 organic search results – something that SEO companies are more than capable of doing.

So, why not join the 49% of businesses that already invest in SEO (and the 31% that plan to)?

Outsourcing to an SEO agency in Australia – as well as bumping up your online ranking – will free up your operation to actually focus on ‘running your business’, so you don’t have to worry about how well your website is performing every second of the day.

G Squared: Our SEO Agency in Sydney

At G Squared we pride ourselves on a consultative and data-driven approach to SEO. We work closely with your business to understand what drives real business results for your brand, forming a tailored strategy to drive relevant traffic that will convert into high value customers. Moreover, we analyse your website and your industry to identify where SEO can provide the most value.

But best of all, we offer an integrated approach. We are a full-service digital agency in Sydney, so you can think of us as a professional web development agency, a Google Ads agency, a performance marketing agency, a social media management agency and, of course, an SEO agency. We’re your one stop shop for the best in digital marketing. 

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