Competitor Analysis

We recognise the vital importance of comprehensive Competitor Analysis in shaping effective strategies. Our approach to competitor analyses is thorough and continuous, ensuring that every step we take is informed by a deep understanding of your competitive landscape.

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Blending qualitative and quantitative data for comprehensive insights

Our methodology involves a blend of qualitative and quantitative data to paint a complete picture of the competitive environment. This dual approach allows us to not only track numerical trends but also to understand the nuanced strategies and tactics employed by your competitors. By analysing this diverse data set, we can identify opportunities for your business to achieve better market penetration and outmanoeuvre the competition. By relying on accurate, data-led insights, we can help you drive change and achieve real business results.

Leveraging AI for in-depth competitive analysis

To manage and interpret the vast volumes of data in a competitor analysis, we utilise cutting-edge AI technologies to process information more efficiently and uncover deep insights. This AI-driven analysis uncovers hidden market trends and competitor strategies, offering a sophisticated understanding of market dynamics. Driven by detailed insights, our clients are positioned to make informed, strategic moves with confidence. By leveraging AI, we not only keep pace with market changes but also anticipate them, ensuring that our clients are always ahead of the curve.

Ongoing monitoring for proactive strategy adjustment

Competitor analysis at is a continuous, dynamic process. We consistently monitor your competitors' actions, allowing us to proactively understand their impact on your business and mitigate potential risks. This ongoing vigilance ensures that our clients are not just reacting to market changes but anticipating and leading them. By staying a step ahead, we empower our clients to adapt swiftly and strategically to the evolving market. This proactive approach is fundamental to maintaining a competitive edge and ensuring long-term success in an ever-changing business landscape.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.