Contentful CMS Website Development

Contentful is a headless content management tool that allows businesses to create content easily and manage it within a single hub. With an API-first approach, the platform allows businesses to publish their content quickly to any digital channel, including new websites and desktop and mobile apps. 

Create once and distribute everywhere—that’s the power of Contentful.


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Contentful enables you to create customised experiences for your audience. With Contentful's robust personalisation engine, you can easily segment your audience, create personalised content and deliver the right message to the right person at the right time.


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With Contentful, you can access powerful analytics features such as real-time analytics, visitor tracking and CRO. These tools provide valuable insights into how your audience interacts with your website, allowing you to make informed decisions and improve user experience.

Content Management

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Contentful CMS is intuitive and user-friendly, providing teams with a straightforward approach to managing and updating their websites. Contentful's version control feature allows teams to maintain multiple content versions and effortlessly revert to previous ones as required.

Marketing Automation

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With Contentful's marketing automation capabilities, you can streamline your marketing processes, personalise interactions with your customers and automate campaigns. Contentful's user-friendly interface simplifies the process of targeting and engaging your audience.


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Contentful seamlessly integrates with various technologies, such as eCommerce platforms, marketing automation tools and CRM. This provides you with the flexibility to connect your existing systems and create a cohesive customer experience across multiple channels.


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Contentful has a scalable architecture that enables you to expand and grow your digital presence in line with your business's development. Contentful can readily adapt to meet your needs and assist you in achieving your objectives.

We are a Contentful CMS website development agency who will help you to get your content up and running quickly

At G Squared, we understand that content is at the core of digital experiences. We offer Contentful as a managed service, so that you can structure your content effectively and scale it across all channels. This way, your customers are experiencing the freshest version of your website every time and across all digital touchpoints. 

Contentful seamlessly integrates with your tech stack, and essentially, into your workflow, so that our developers can focus on writing code and your marketers can focus on crafting content. In simple terms, it can integrate with any technology you’re utilising in your marketing activity currently, and quite seamlessly with those that have open APIs (e.g. Salesforce, NetSuite, Hubspot, Adobe).

Work with Contentful experts

By hiring G Squared, you’ll work closely with a next-level team of web developers in Sydney and Brisbane to meet your specific website requirements. We keep you involved every step of the way, making sure everything is communicated clearly en route to realising your brand’s vision. 

We take pride in having this consultative approach, which we believe is the key to capturing the essence of your brand and ultimately creating a website that drives five-star customer experiences.

Early in your journey? Leverage our experience with our consulting services.

We offer the following consulting services: 

Research & insights

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Data deep-dive, heatmap and user journey observations, competitor benchmarking, project opportunities and web strategy.

Stakeholder workshops

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Interactive workshops with key stakeholders to determine key user personas, profile them, and map their journey. In addition, allows us to identify key requirements and priorities, together with ensuring each business unit is consulted for the project.

User studies and interviews

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We lead consultative work with segments of your target audience to better understand their motivations, barriers and pain points. We can also conduct observational work where we test new features, content architecture or conversion flows directly with them.

Technical platform discovery

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Reviewing suitable platforms and technologies to help power website and meet business needs. Liaising directly with vendors on your behalf, and summarising benefits/limitations and costs of each for your review, together with our recommendations.

Feasibility studies

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Analysing and providing recommendations on the viability of a particular product, project or opportunity.

Website audit

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Analysing existing website, user flows and technical stack; reviewing data and providing recommendations for result uplift.

Let's discuss your requirements

Get in touch and a member of our Consulting team will respond to discuss your challenges.

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    Contentful CMS Frequently Asked Questions.

    Content management is the process of organising, storing and publishing content, such as text, images, videos and audio. It involves using software to manage the creation, modification and removal of content from a website or application.

    A CMS (content management system) is a platform for managing and organising content, while Contentful is a headless API-first CMS. That means it provides a content back-end with a flexible API for accessing and delivering content but leaves the presentation layer to be handled separately. This allows for greater flexibility and control in building content-driven applications.

    In addition, utilising a headless technology like Contentful allows us to utilise new Javascript frameworks like GatsbyJS, enabling lightning fast website performance.

    No, Contentful is not a website builder. While it can be integrated with a website builder or a front-end framework to present the content, Contentful itself does not provide tools for building or designing websites.

    With Contentful, you can manage a wide range of content types, including text, images, videos and other media assets, as well as structured data like products, blog posts and events. The platform’s flexible content modelling allows for custom content types to be created and tailored to specific use cases.

    Contentful is a back-end system that focuses on providing a platform for managing and delivering content to multiple channels and devices, rather than on rendering and presenting the content directly.

    Yes, it’s possible to use Contentful without writing code. Contentful provides a user-friendly interface for creating and managing content, making it accessible to non-technical users as well. With Contentful, users can create custom content models, define fields and manage their content without writing any code.

    For web developers, Contentful’s API-first approach and flexible content modelling make it a powerful tool for building and delivering content-driven web applications. In addition, features like webhooks, custom fields, image auto compression and a wide range of integrations with other popular tools and technologies can streamline development workflows.

    For content editors, Contentful offers a rich editor interface for managing and organising content, along with features like version control, collaboration tools and preview environments to streamline content creation and review processes.

    Furthermore, the ability to create custom content types with specific fields and validation rules can ensure a consistent and structured approach to content creation.

    Contentful is not an open platform in the sense that its code is not open-source. However, it does offer a large and growing ecosystem of integrations, tools and extensions developed by the community and partner companies. Additionally, it provides APIs and webhooks to allow for customisation and integration with other systems.

    API-first means that an application or platform is designed and built around its API (application programming interface), making the API the primary way of interacting with and accessing the underlying data and functionality.

    Yes, Contentful is SEO-friendly as it allows for custom meta tags, descriptive URLs and other SEO-related optimisations. That’s aside from the fact that having a structured and organised way to manage content can help your new site (or web app) reach the top ranks for search engines.

    Contentful takes security seriously and implements various measures to ensure the security of its platform and customer data. This includes regular security audits, encrypted communication and access controls, among other things.

    No, Contentful differentiates itself from other API-first CMS by providing a structured content model and an intuitive user interface for content management. This makes it easier for non-technical users to manage and organise content while still providing developers with the flexibility and power of an API-first approach.

    Our Web team in Sydney specialise in working with Contentful CMS. Our consultative approach in working closely with our clients allows us to provide integrated, omnichannel experiences, which drive real business results. If you’re looking to create premium website experiences for your customers using Contentful, please get in touch.