Digital Strategy Audit

Our digital strategy audit is designed to dissect and understand the role of each channel in your strategy. This process is key to identifying untapped opportunities and refining your digital approach for maximum impact.

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Comprehensive analysis of your digital marketing mix

Our in-depth digital strategy audit allows us to fully understand not just what you’re doing, but how and why you’re doing it. The audit starts with a thorough analysis of your marketing mix. We assess how each digital channel—from social media and email through to pay per click advertising (PPC) and more—contributes to your overall marketing goals. By analysing performance metrics, we can gain a thorough understanding of the strategic role each channel plays in your broader marketing goals.

In-depth audits of individual channels and platforms

Where necessary, we conduct detailed audits of individual channels and platforms. This might include monitoring your organic search performance, email marketing conversion rates, or the ROI of your PPC campaigns. By evaluating each platform's effectiveness, we ensure your marketing efforts strongly complement one another and are aligned with your business objectives. This approach not only enhances your online presence but also lays the foundation for a multi-faceted digital marketing strategy geared towards sustained growth.

Scouting for new opportunities to fuel optimisation and growth

The ultimate aim of our digital strategy audit is to identify new opportunities for growth and optimisation. Our team of consultants will look for gaps in your current strategy where additional channels or tactics could be leveraged. Think about these gaps like untapped potential waiting to be harnessed. Each gap we pinpoint can be transformed into a new and actionable strategy, one that not only propels your business towards success but also provides you with a distinct competitive edge.

Our process, underpinned by technology​.


Quantitative analysis

Through our proprietary AI technology, Gamma, we analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.