eCommerce SEO

Our comprehensive approach to eCommerce SEO means that your products and pages stand out in search results, connecting with the right audience and boosting your online revenue. Using a variety of strategies and techniques, we can optimise your site for SEO, develop new content and enhance existing content, and boost your local traffic.

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Optimising keywords and content for eCommerce success

eCommerce SEO is pivotal for online stores. Our strategy involves a deep dive to understand your business and niche, enabling us to optimise content and on-page elements effectively. This includes product pages, categories, and individual listings. Our keyword research focuses on product names, descriptions, and related terms, complementing this with compelling product descriptions, reviews, and relevant blog posts. Prioritising efficient navigation is also a key part of overall content optimisation, ensuring customers can quickly locate desired products. Alongside this, managing duplicate content is equally important for the customer experience and search engine visibility. By recommending tagging solutions to maintain content uniqueness, this can help to make your pages stand out in search engine results.

Boosting local SEO for eCommerce stores with physical presence

Focusing on local SEO tactics is a key component of the overall SEO strategy for eCommerce websites with brick-and-mortar store locations. For eCommerce sites with a physical location, we focus on optimising your Google Business listings and managing online reviews to enhance local search visibility. Accurate business information across directories is key to attracting local customers. This local SEO emphasis ensures that both existing and new customers can easily find your digital or physical stores, whether they're looking for physical locations or local delivery options. Our local SEO strategies are designed to bridge the gap between your online and offline presence, drawing in local traffic and boosting sales from your local target audience.

Enhancing eCommerce site performance with technical SEO

Is your eCommerce website providing customers with the best possible experience? Streamlining your site’s functionality is critical when it comes to enhancing the user experience to facilitate conversions and ensure a satisfactory shopping experience. We address critical aspects such as page load speed, mobile responsiveness, and effective indexation of product pages. Implementing product and review schema markup is another focus, as it significantly enhances search results, attracting more clicks and potential customers. Regular monitoring and optimisation of these technical aspects are vital for sustaining and improving your search rankings, user satisfaction, and online sales. Our technical SEO efforts ensure your eCommerce site is not only visible to search engines but also provides a seamless experience for users, contributing to higher conversions and sales.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

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We’d love to hear what you’re up to and how we can help.