Full-funnel Strategy

We believe that it’s necessary to take a holistic view of the customer journey to drive real business results. This means creating a full-funnel strategy that successfully targets users at each stage of the journey to guide them through the funnel seamlessly.

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Understanding the customer journey in detail

Our full-funnel strategy begins with a detailed analysis of the customer journey, recognising the unique role each channel plays from the first interaction until the final conversion.

We delve into the nuances of customer behaviour and preferences, mapping out every step of their journey. This in-depth understanding allows us to tailor strategies that effectively guide users through the funnel. By closely monitoring and adapting to how customers interact with each channel, we transform casual browsers into loyal customers, ensuring a smooth transition at every stage of their journey.

Complete synergy across all channels

With our detailed full-funnel strategy, we make sure any customers who show intent are nurtured through the entire journey. In order to successfully convert prospects who enter in the upper stages of the funnel, you need to understand how various channels work together to create a totally seamless customer experience. Our strategy leverages a targeted, multi-channel approach, fostering trust and nurturing interest at each touchpoint.

Let’s say you have a top-of-funnel user who has found your website through a mid-funnel search term, shows an intent to purchase, but then leaves without converting. From here, we strategically map their journey, employing precise retargeting techniques across various platforms. Each ad is carefully designed to resonate with the user’s specific stage in the funnel and content viewed. This middle-of-funnel activity is crucial for maintaining engagement and leading the user towards the decision-making phase.

Driving conversions with a cohesive strategy

The final push towards conversion, where users are returning to find your brand and make a purchase, is a crucial part of the journey. Our strategy ensures that this phase is cohesive and interconnected, leading to a natural and frictionless path to conversion. By the time a user reaches the bottom of the funnel, we’ve ensured that the customer has considered their options thoroughly and is ready to convert.

By understanding and leveraging these stages, we help maximise the effectiveness of each channel, turning awareness into action and interest into sales.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

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