GTM and GA4 Setup

Google Tag Manager (GTM) and Google Analytics 4 (GA4) are both powerful tools designed to streamline your website’s data tracking and analysis. Our expertise ensures that these tools are integrated seamlessly into your digital strategy, providing you with in-depth insights and control over your online presence.

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Streamlining tag management with Google Tag Manager

Google Tag Manager revolutionises how tags are managed on your website. By centralising tag management, GTM eliminates the need for manual code changes, making it easier for non-developers to implement and update tracking codes. This is essential for analytics, advertising, and more. With our consultancy's guidance, you can utilise GTM’s user-friendly interface and built-in templates to manage tags efficiently, ensuring accurate data collection and insightful analytics.

Embracing advanced analytics with Google Analytics 4

Google Analytics 4 acts as a smart assistant for websites and apps, providing a comprehensive view of how users interact with your site or app. Our team helps you leverage GA4’s event-based tracking and user-centric reporting, offering a deeper understanding of user behaviour across multiple devices and platforms. This insight is invaluable for tailoring marketing strategies and enhancing user experience.

Maximising benefits with consultancy expertise

Our consultants’ roles extend beyond the setup of these tools. While GA4 and GTM can be an indispensable asset to any business, they are not without their quirks and complexities. We understand that to a casual user not familiar with this technology, these tools can seem complicated. That’s why our consultants are committed to helping you harness the full potential of GTM and GA4 for the best results. From machine learning and predictive metrics, to integrating with Google BigQuery for advanced analysis and customisation, we guide you through every step. Our support includes training your team on utilising these tools effectively, interpreting the data accurately, and making informed decisions to drive real business results.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.