Headless CMS Development

Headless Content Management Systems (CMS) are the natural solution for enterprise-level businesses looking to create advanced and unique user experiences across multiple digital platforms. By decoupling back-end content from the presentation layer, headless CMS has already allowed multinationals like Spotify and Amazon to capitalise on superior front-end flexibility, browser compatibility and scalability.


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Headless CMS allows you to create tailored experiences for your customers by using data and insights to personalise content and interactions. With a robust personalisation engine, you can easily segment your audience, create personalised content, and deliver the right message to the right person at the right time.


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Headless CMS provides robust analytics capabilities, including real-time website analytics, visitor tracking and conversion rate optimisation. This allows you to gain insights into how your visitors interact with your website and make data-driven decisions about how to improve their experience.

Content Management

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Headless CMS is user-friendly and intuitive, making it easy for teams to manage and update their websites. A headless CMS also allows for version control, enabling teams to maintain multiple versions of their content and easily revert to previous versions if needed.

Marketing Automation

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Headless CMS allows you to automate your marketing campaigns, personalise your interactions with customers and streamline your marketing processes. With a headless CMS, you can easily create, manage and track campaigns, making it easier to target and engage your audience.


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Headless CMS integrates seamlessly with a variety of technologies, including CRM systems, marketing automation tools, and eCommerce platforms like Shopify. This allows you to easily connect your existing systems and create a unified customer experience.


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Headless CMS is built on a scalable architecture, making it easy to grow and expand your digital experience as your business grows. Whether you're an eCom retailer or a large enterprise, a headless CMS can accommodate your needs and help you achieve your goals.

We design and develop Headless websites around your requirements

G Squared is a web development & design agency in Sydney and Brisbane and we’re passionate enthusiasts when it comes to using headless CMS as an effective digital solution for robust web development projects. We believe that the online success of corporate businesses hinges on the ability to leverage a future-proof, cost-effective, omnichannel platform that can cater to your unique business needs.

No matter what your headless CMS web development requirements are, we will construct a solution to suit. Our headless web development team has extensive experience working with WordPress and Contenful, headlessly, using APIs to display your content seamlessly across websites, Android and iOS mobile apps, kiosks and more.

Working with you step by step

Our Sydney and Brisbane web development team with expertise in Headless CMS will work closely with your brand to understand precisely what your unique requirements are for website scalability, security and functionality. We make it our business to keep you well-informed and involved throughout all stages of design and development, ensuring that all of your requirements are integrated into the project in the way that you need so your vision can be realised.

It’s this consultative ethos that enables us to accurately capture the essence of your brand and create a winning web design that cultivates positive customer journeys.

Early in your journey? Leverage our experience with our consulting services.

We offer the following consulting services: 

Research & insights

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We conduct data deep-dives and user journey observations to understand how your customers interact with your digital experiences. We also perform competitor benchmarking to identify opportunities before developing a web strategy that aligns with your business goals.

Stakeholder workshops

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Our interactive workshops aim to determine key user personas, profile them and map their journey. With Headless CMS, we can tailor your digital experiences to each unique persona, making their journey seamless and personalised.

User studies and interviews

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Our study segments of your target audience to better understand their motivations, barriers and pain points. We also test new features, content architecture or conversion flows directly with them. With Headless CMS, we can easily update and iterate on your digital experiences based on user feedback.

Technical platform discovery

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We use Headless CMS to help meet your business needs. We will communicate with you the benefits, limitations and costs of each website feature. Headless CMS provides a flexible and scalable platform that can easily integrate with other systems and technologies.

Feasibility studies

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Our team analyses and provides recommendations on the viability of a particular product, project or opportunity. We assess technical feasibility, budget and resource requirements to ensure your Headless CMS project aligns with your business goals.

Website audit

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We analyse your existing site, user flows and technical stack. We review data and provide recommendations for result uplift, including improvements to site speed, UX and conversion rate. Headless CMS allows us to easily implement changes and continuously improve your digital experiences.

Let's discuss your requirements

Get in touch and a member of our Consulting team will respond to discuss your challenges.

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    Headless CMS Frequently Asked Questions.

    Unlike traditional CMS that combines both back-end content with front-end display, headless CMS decouples the two. This positions headless CMS as a back-end only way of managing content – a content repository where content is retrieved via APIs that render the front-end presentation layer and distribute it to whichever digital channel you need.

    Separating the back-end and front-end allows marketers and content editors to focus exclusively on structured content, while front-end developers are free to utilise the best frameworks and tools available to render excellent digital experiences across your website, email marketing, IoT, mobile apps and more.

    In this sense, you can always be sure that your content will be optimally adapted for its digital destination.

    WordPress can operate as both a traditional and a headless CMS. To access the decoupled configuration, content should be shared via the WordPress REST API.

    When and whether you should use a headless CMS will depend on the requirements of your particular brand. If you’re a business that needs to connect with customers at scale by capitalising on omnichannel content delivery, then headless CMS may be for you. We would also recommend that businesses relying on native mobile apps, static site generators and JavaScript frameworks also consider adopting a headless CMS solution.

    Yes. The decoupled nature of headless CMS means that the content cannot be accessed from a CMS database, meaning that DDoS attacks are far more unlikely compared to traditional CMS. All back-end content is completely separate from your displayed site.

    Yes. Because headless content management systems aren’t tied to any proprietary SEO features, and because they offer a far greater degree of scalability, flexibility and speed, developers can initiate SEO optimisations far beyond what is capable with traditional CMS.

    Yes. Headless CMS websites are responsive by their very nature, delivering content for optimal display and functionality across all digital channels and major devices including mobile, desktop, tablet and more.

    It depends. All new websites are built in according to custom project requirements which can play a significant role in impacting page loading speed. Our headless CMS development team will consult on your project’s requirements to ensure that optimal loading speeds are achieved for your brand.

    We maintain an in-depth approach to UX, beginning with research, focus groups and workshops, before channeling our findings into a low fidelity design. This comprehensive process ensures that we develop a solution centred around your audience segments and use real data to drive conversions for your business.

    The full headless website development and design process can range from between 3-12 months depending on the scale of the website. The build time may also be extended by the additional integration of 3rd party applications.

    Yes. Headless CMS is well-equipped to handle big data and deliver web pages fast, making it an optimal choice for scaling and a beneficial CMS for website traffic and SEO.

    Yes. We stand by all of our headless web design and web development work. All of our headless CMS projects come with a 12 month warranty which covers any code and design fixes.

    The cost of building a headless website is very much dependent on the size of the website, functionality requirements, design features and integration requirements. We suggest getting in touch with us and briefing us on your project requirements.

    Yes. When you enter into a retainer agreement with us, you are entitled to regular headless CMS website backups, as well as maintenance and support.