Headless CMS Development

Headless Content Management Systems (CMS) are the natural solution for enterprise-level businesses looking to create advanced and unique user experiences across multiple digital platforms. By decoupling back-end content from the presentation layer, headless CMS has already allowed multinationals like Spotify and Amazon to capitalise on superior front-end flexibility, browser compatibility and scalability.

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Headless Personalization

Headless CMS allows you to create tailored experiences for your customers by using data and insights to personalise content and interactions. With a robust personalisation engine, you can easily segment your audience, create personalised content, and deliver the right message to the right person at the right time.

Headless Analytics

Headless CMS provides robust analytics capabilities, including real-time website analytics, visitor tracking and conversion rate optimisation. This allows you to gain insights into how your visitors interact with your website and make data-driven decisions about how to improve their experience.

Headless Content Management

Headless CMS is user-friendly and intuitive, making it easy for teams to manage and update their websites. A headless CMS also allows for version control, enabling teams to maintain multiple versions of their content and easily revert to previous versions if needed.

Headless Marketing Automation

Headless CMS allows you to automate your marketing campaigns, personalise your interactions with customers and streamline your marketing processes. With a headless CMS, you can easily create, manage and track campaigns, making it easier to target and engage your audience.

Headless Integrations

Headless CMS integrates seamlessly with a variety of technologies, including CRM systems, marketing automation tools, and eCommerce platforms like Shopify. This allows you to easily connect your existing systems and create a unified customer experience.

Headless Scalability

Headless CMS is built on a scalable architecture, making it easy to grow and expand your digital experience as your business grows. Whether you're an eCom retailer or a large enterprise, a headless CMS can accommodate your needs and help you achieve your goals.

We design and develop Headless websites around your requirements

G Squared is a web development & design agency in Sydney and Brisbane and we're passionate enthusiasts when it comes to using headless CMS as an effective digital solution for robust web development projects. We believe that the online success of corporate businesses hinges on the ability to leverage a future-proof, cost-effective, omnichannel platform that can cater to your unique business needs.No matter what your headless CMS web development requirements are, we will construct a solution to suit. Our headless web development team has extensive experience working with WordPress and Contenful, headlessly, using APIs to display your content seamlessly across websites, Android and iOS mobile apps, kiosks and more.

Working with you step by step

Our Sydney and Brisbane web development team with expertise in Headless CMS will work closely with your brand to understand precisely what your unique requirements are for website scalability, security and functionality. We make it our business to keep you well-informed and involved throughout all stages of design and development, ensuring that all of your requirements are integrated into the project in the way that you need so your vision can be realised.It’s this consultative ethos that enables us to accurately capture the essence of your brand and create a winning web design that cultivates positive customer journeys.

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Early in your journey? Leverage our experience with our consulting services.

We offer the following consulting services: 

Research & Insights

Data deep-dive, heatmap and user journey observations, competitor benchmarking, project opportunities and web strategy.

Stakeholder workshops

Interactive workshops with key stakeholders to determine key user personas, profile them, and map their journey. In addition, allows us to identify key requirements and priorities, together with ensuring each business unit is consulted for the project.

User studies and interviews

We lead consultative work with segments of your target audience to better understand their motivations, barriers and pain points. We can also conduct observational work where we test new features, content architecture or conversion flows directly with them.

Technical platform discovery

Reviewing suitable platforms and technologies to help power website and meet business needs. Liaising directly with vendors on your behalf, and summarising benefits/limitations and costs of each for your review, together with our recommendations.

Feasibility studies

Analysing and providing recommendations on the viability of a particular product, project or opportunity.

Website audit

Analysing existing website, user flows and technical stack; reviewing data and providing recommendations for result uplift.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

Please use the form to get in touch, and a member of our Consulting team will respond.

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.

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