Native Ads

Native ads are a subtle yet powerful way to connect with your audience. We specialise in creating native adverts that blend seamlessly with the editorial look and feel of webpages. Our approach ensures that your ads are not only seen but also resonate with users who are already interested in content similar to your brand.

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Seamless integration with web content for a better user experience

Our native ads look to mirror the style and tone of the webpages they appear on, ensuring a natural and unobtrusive user experience. This seamless integration helps in maintaining the editorial integrity of the hosting site while subtly introducing your brand to the audience. By aligning the ad’s aesthetics and message with the surrounding content, we create an engaging experience that feels less like a traditional advert and more like a natural part of the user's browsing journey. This can help to establish trust and keep your brand top of mind.

Capitalising on organic traffic through content seeding

A key aspect of our strategy is content seeding, which involves enhancing the reach of your organic blog content through strategic placements within other editorial content. This approach significantly amplifies the visibility of your brand, driving additional traffic to your website. By carefully positioning your content in environments that align with your brand’s ethos and audience interests, we draw in users who are actively seeking the information or solutions you provide. This not only boosts your website visits but also engages a more relevant audience, enhancing the potential for meaningful interactions and conversions. By targeting these engaged users, we ensure that every piece of content serves to connect with your audience.

Targeting explorative users for optimised results

Native advertising is particularly effective in reaching users who are at the top of the funnel, actively viewing content that aligns with your brand. Our ads are strategically placed to capture the attention of these users, making the most of their curiosity and interest in related subjects. This strategic placement is key to not just catching their attention but also maintaining it, leading to higher engagement levels and more effective conversions. The goal is to make your brand a natural part of their discovery process, seamlessly guiding them from interest to action, therefore optimising the results of your advertising efforts.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.

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